23 Uplifting Things to Do on Thanksgiving Day You Must Try This Year

23 Uplifting Things to Do on Thanksgiving Day You Must Try This Year Thanksgiving is one of the most brilliant and merry occasions of the year, a day to go through with your loved ones and get together for a delectable dinner and serene night. Here are a few activities on the Thanksgiving day to make it significant and fun. Observing With Your Family For some families, Thanksgiving weekend is an opportunity to appreciate uncommon gatherings and happy disposition. 1. Cook a supper. Preparing a supper with your family is a delicate and valuable second for you and your family to recall. Its likewise an incredible method to show your appreciation and loan some assistance to the master. 2. Watch Thanksgiving Day Parade. Marches are held in numerous urban communities and watching them on TV or, in actuality, makes this day extremely exceptional and merry. 3. Play sports. There are numerous medical advantages of investing energy with your family members outside. Sports exercises are helpful specifically considering a full course supper ahead. Tennis, b-ball or frisbee are incredible exercises for huge families. 4. Watch an old film. Thanksgiving is an incredible chance to sit inside and out by the TV. Your family may pick a film to observe yearly and make it a decent family convention. 5. Glance through family photographs. Make this occasion somewhat nostalgic: your senior relatives will appreciate that. A portion of your relatives could even beginning asking you ungainly inquiries about your life in school. 6. Enrich the table. Dont disregard extravagant napkins and candles! Wonderful enrichments will set up the mind-set for delicious supper. 7. Travel to the open country. Living in a major city may be distressing so going through an end of the week in the wide open is an unwinding and recuperating approach to celebrate. 8. Make a desire by breaking wishbone. While cutting a turkey take out a wishbone and let it dry. After the supper, two relatives pull at it and the victor makes a desire. 9. Take an interest in Turkey jog race. Catch fire a few calories before the enormous supper and furthermore collect some cash for low-salary families. Observing With Your Friends Friendsgiving Being ceaselessly from home doesnt imply that Thanksgiving is dropped. Make it into Friendsgiving which will in general addition prevalence through a years ago. Indeed, even with poor cooking abilities, you can in any case set up an astonishing gathering and even set up another custom among your companions. 1. Play video and prepackaged games. Amusement is a significant piece of the occasion. So dont neglect to set up the rundown of games you and your companions will appreciate. One type to it's logical counterpart, Jenga, Clue are not setting aside a lot of effort to play as Monopoly so are a superior decision for a great night. 2. Watch yearly football match-up. In the event that you and your companions appreciate sports, its a smart thought to watch a games channel together and cheer for your preferred group. 3. Watch the best scenes of most loved sitcoms. Offer the scenes you appreciate the most with your companions. Occasion themed scenes will fit the most. 4. Set up an excursion. On the off chance that the climate is fine and you dont need to remain inside, feel free to pack for an outing in the closest park or wood. Natural air and the excellence of fall climate are extraordinary for dynamic games and true discussions. 5. Ride bicycles in a recreation center. Quick and dynamic ride in a recreation center can without much of a stretch consume off calories you’ve expended this occasion end of the week and furthermore set up a positive state of mind for the remainder of the day. 6. Night robe party. Its increasingly untraditional approach to observe Thanksgiving yet certainly a pleasant one. Comfortable night robe, chilling music and delectable snacks among occasion lights will make a casual occasion state of mind. Sounds pleasant, doesnt it? In any case, there are considerably more gathering thoughts for understudies to observe Thanksgiving Day. 7. Play football. Group dynamic games are incredible before large bubbly suppers. Football is a conventional game for this occasion and it is amusing to look for those, who decide not to take an interest. Celebrating all alone Dont be discouraged in the event that you are praising this day without visitors. Make it a genuine occasion for yourself and do what satisfies you. 1. Take a decent rest. Thanksgiving weekend is a superb opportunity to shake off worry from contemplating and working the entire year. So set aside an effort to unwind and get a decent rest. 2. Take popcorn and watch a most loved film. Is it Scream or Batman? Get a major bowl of popcorn and turn on your preferred film or sitcom. 3. Go for a long stroll or ride. At times you truly need to new up your considerations and strolling in the outside air is an approach to do it. What's more, its an extraordinary cardio work out. 4. Plan for Black Friday. On the off chance that you are going to go out on the town to shop on a Black Friday, make a rundown of things to purchase and shops to visit the following day. This will assist you with concentrating on things you truly need and not to be diverted on deals. 5. Volunteer. Your nearby chapels or destitute sanctuaries may require some assistance, particularly during this season. You can help with preparing and serving a dinner or give excess garments to good cause. Coincidentally, did you know what number of advantages you get from chipping in? 6. Make an appreciative rundown. This is something beyond a decent custom yet the best approach to focus on parts of the past and remain positive for what's to come. So feel free to make a rundown of things that have brought you joy this year and what you are grateful for. 7. Watch Thanksgiving narrative. There are a lot of astonishing verifiable motion pictures about explorers and cause of Thanksgiving Day which you will discover intriguing. Make the most of your Thanksgiving and don’t neglect to give your much obliged!

Surrealism - The Movement and Artists Who Defied Logic

Oddity - The Movement and Artists Who Defied Logic Oddity makes no sense. Dreams and the operations of the inner mind move craftsmanship loaded up with abnormal pictures and odd juxtapositions. Innovative scholars have consistently played with the real world, yet in the mid twentieth century Surrealism developed as a logical and social development. Filled by the lessons of Freud and the insubordinate work of Dada craftsmen and writers, surrealists like Salvador Dalã ­, Renã © Magritte, and Max Ernst advanced free affiliation and dream symbolism. Visual craftsmen, writers, dramatists, arrangers, and movie producers searched for approaches to free the mind and tap concealed supplies of inventiveness. Highlights of Surrealistic Art Dream-like scenes and emblematic imagesUnexpected, outlandish juxtapositionsBizarre collections of normal objectsAutomatism and a feeling of spontaneityGames and methods to make irregular effectsPersonal iconographyVisual puns Distorted figures and biomorphic shapesUninhibited sexuality and untouchable subjectsPrimitive or youngster like structures How Surrealism Became a Cultural Movement Craftsmanship from the far off past can seem dreamlike to the cutting edge eye. Mythical beasts and evil presences populate old frescos and medieval triptychs. Italian Renaissance painter Giuseppe Arcimboldoâ (1527â€1593) utilized trompe l’oeil impacts  to delineate human faces made of organic product, blossoms, creepy crawlies, or fish. The Netherlandish craftsman Hieronymus Boschâ (c. 1450-1516) transformed farm animals and family protests into startling beasts. <img information srcset=https://www.thoughtco.com/thmb/4pMmrZB6esdZK1u67jrbXGJnaAI=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/Bosch-Dali-GettyImages-5a875feec0647100376476f7.jpg 300w, https://www.thoughtco.com/thmb/dN5_RdNunopWi-s-u9i4dNIjLvs=/828x0/filters:no_upscale():max_bytes(150000):strip_icc()/Bosch-Dali-GettyImages-5a875feec0647100376476f7.jpg 828w, https://www.thoughtco.com/thmb/dIy6vEnOTWWoZZlcyGn9MzGggWs=/1356x0/filters:no_upscale():max_bytes(150000):strip_icc()/Bosch-Dali-GettyImages-5a875feec0647100376476f7.jpg 1356w, https://www.thoughtco.com/thmb/2xDf3RpsXI14JrmhGDF96AO4dV0=/2413x0/filters:no_upscale():max_bytes(150000):strip_icc()/Bosch-Dali-GettyImages-5a875feec0647100376476f7.jpg 2413w information src=https://www.thoughtco.com/thmb/UhDNOuxw7gwp8otUrSOdPCxFYRk=/2413x1500/filters:no_upscale():max_bytes(150000):strip_icc()/Bosch-Dali-GettyImages-5a875feec0647100376476f7.jpg src=//:0 alt=Surrealistic rock arrangements painted by Bosch and Salvador Dali class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-8 information following container=true /> Did Salvador Dalã ­ model his odd stone after a picture by Hieronymus Bosch? Left: Detail from The Garden of Earthly Delights, 1503-1504, by Hieronymus Bosch. Right: Detail from The Great Masturbator, 1929, by Salvador Dalã ­. Credit: Leemage/Corbis and Bertrand Rindoff Petroff by means of Getty Images Twentieth-century surrealists adulated The Garden of Earthly Delights and considered Bosch their antecedent. Surrealist craftsman Salvador Dalã ­ may have imitated Bosch when he painted the odd, face-molded stone arrangement in his amazingly sensual perfect work of art, The Great Masturbator. In any case, the dreadful pictures Bosch painted are not surrealist in the cutting edge sense. It’s likely that Bosch planned to show Biblical exercises as opposed to investigate dull corners of his mind. Additionally, Giuseppe Arcimboldo’s superbly intricate and outlandish representations were visual riddles intended to entertain as opposed to test the oblivious. Despite the fact that they look dreamlike, works of art by early craftsmen reflected purposeful idea and shows of their time. Interestingly, twentieth century surrealists opposed show, moral codes, and the hindrances of the cognizant mind.The development rose up out of Dada, a vanguard way to deal with craftsmanship that ridiculed the foundation. Marxist thoughts started a scorn for Capitalist society and a hunger for social defiance. The works of Sigmund Freud proposed that higher types of truth may be found in the psyche. In addition, the confusion and catastrophe of World War I prodded a craving to part from convention and investigate new types of expression.â In 1917, French author and pundit Guillaume Apollinaire utilized the term â€Å"surrã ©alisme† to portray Parade, a cutting edge artful dance with music by Erik Satie, ensembles and sets by Pablo Picasso, and story and movement by other driving craftsmen. Opponent groups of youthful Parisians grasped surrã ©alisme and fervently discussed the importance of the term. The development formally propelled in 1924 when artist Andrã © Breton distributed the First Manifesto of Surrealism. Apparatuses and Techniques of Surrealist Artists Early adherents of the Surrealism development were progressives who tried to release human innovativeness. Breton opened a Bureau for Surrealist Research where individuals directed meetings and amassed a document of sociological investigations and dream pictures. Somewhere in the range of 1924 and 1929 they distributed twelve issues of La Rã ©volutionsur rã ©aliste, a diary of aggressor treatises, self destruction and wrongdoing reports, and investigations into the imaginative procedure. From the outset, Surrealism was for the most part an artistic development. Louis Aragon (1897â€1982), Paul Éluard (1895â€1952), and different artists tried different things with programmed composing, or automatism, to free their minds. Surrealist scholars additionally discovered motivation in cut-up, montage, and different sorts of discovered verse. Visual craftsmen in the Surrealism development depended on drawing games and an assortment of trial methods to randomize the innovative procedure. For instance, in a strategy known as decalcomania, specialists sprinkled paint on to paper, at that point scoured the surface to make designs. Also, bulletismâ involved shooting ink onto a surface, and à ©claboussure included scattering fluid onto a painted surface that was then wiped. Odd and regularly amusing gatherings of discovered items turned into a well known approach to make juxtapositions that tested previously established inclinations. An ardent Marxist, Andrã © Breton accepted that workmanship springs from an aggregate soul. Surrealist specialists regularly took a shot at ventures together.The October 1927 issue of La Rã ©volution surrã ©aliste highlighted works produced from a community movement called Cadavre Exquis, or Exquisite Corpse. Members alternated composing or drawing on a piece of paper. Since nobody recognized what previously existed on the page, the ultimate result was an amazing andâ absurd composite. Surrealist Art Styles Visual specialists in the Surrealism development were a various gathering. Early works by European surrealists frequently followed the Dada convention of transforming natural items into humorous and silly fine arts. As the Surrealism development advanced, specialists grew new frameworks and procedures for investigating the silly universe of the psyche mind. Two patterns emerged: Biomorphic (or, abstract)â and Figurative. <img information srcset=https://www.thoughtco.com/thmb/_Z4F24oNIHHscN2vh1Qg0nrsx4A=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/GiorgiodeChirico-Getty153048548-5a876413ae9ab80037fd9879.jpg 300w, https://www.thoughtco.com/thmb/TDbteY5B30Sj6Q3IANVt1uxtEJU=/1501x0/filters:no_upscale():max_bytes(150000):strip_icc()/GiorgiodeChirico-Getty153048548-5a876413ae9ab80037fd9879.jpg 1501w, https://www.thoughtco.com/thmb/ySw520hZC142GB1nyjf6C66U0b0=/2702x0/filters:no_upscale():max_bytes(150000):strip_icc()/GiorgiodeChirico-Getty153048548-5a876413ae9ab80037fd9879.jpg 2702w, https://www.thoughtco.com/thmb/vGbzj_wHbDqb14w4LiNgKTIJLqQ=/5106x0/filters:no_upscale():max_bytes(150000):strip_icc()/GiorgiodeChirico-Getty153048548-5a876413ae9ab80037fd9879.jpg 5106w information src=https://www.thoughtco.com/thmb/73UguEX-tRwLa0M4FcuhoEmqzSM=/5106x3552/filters:no_upscale():max_bytes(150000):strip_icc()/GiorgiodeChirico-Getty153048548-5a876413ae9ab80037fd9879.jpg src=//:0 alt=Surrealistic town square around evening time with void curves, far off train. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-29 information following container=true /> Giorgio de Chirico. From the Metaphysical Town Square Series, ca. 1912. Oil on canvas. Dea/M. Carrieri by means of Getty Images Metaphorical surrealists delivered unmistakable authentic workmanship. A large number of the metaphorical surrealists were significantly impacted by Giorgio de Chirico (1888-1978), an Italian painter who established the Metafisica, or Metaphysical, development. They lauded the illusory nature of de Chiricos abandoned town squares with columns of curves, far off trains, and spooky figures. Like de Chirico, non-literal surrealists utilized strategies of authenticity to render frightening, dreamlike scenes. Biomorphic (unique) surrealists needed to break altogether liberated from show. They investigated new media and made theoretical works made out of unclear, frequently unrecognizable, shapes and images. Oddity shows held in Europe during the 1920s and mid 1930s included both non-literal and biomorphic styles, just as works that may be delegated Dadaist. Incredible Surrealist Artists in Europe Jean Arp: Born in Strassburg, Jean Arp (1886-1966) was a Dada pioneer who composed verse and tried different things with an assortment of visual mediums, for example, torn paper and wooden alleviation developments. His enthusiasm for natural structures and unconstrained articulation lined up with surrealist theory. Arp displayed with Surrealist craftsmen in Paris and turned out to be most popular for liquid, biomorphic figures, for example, Tã ªte et coquille (Head and Shell). During the 1930s, Arp progressed to a non-prescriptive style he called Abstraction-Crã ©ation. Salvador Dalà ­: Spanish Catalan craftsman Salvador Dalã ­ (1904-1989)

Mind Mapping for Children with ASD Uses and Benefits

Mind Mapping for Children with ASD Uses and Benefits Children with Autism Spectrum Disorder (ASD) face many challenges in life. Their symptoms include difficulties in communication, social impairment as well as repetitive and stereotyped behaviours. Even those with what is called high-functioning autism and Asperger Syndrome have many special needs that have to be met in order for them to integrate with society and be successful throughout the course of their education. “The soul never thinks without a mental image.”  â€" Aristotle What most children with ASD have in common are strong visual skills. They tend to be visual thinkers and learn better through visual means. For those children it is important that caregivers and teachers use visual supports when communicating with them. Images  not only improve memory and recall but also help the child to comprehend information and express their thoughts. One particularly versatile technique that combines texts with images and a graphical structure is  mind mapping, which  is already widely used in educational contexts.   “Often, children can’t learn because one component in their mental ‘circuit board’ is missing. Mind mapping helps them wire the circuit board completely.” Mind mapping offers a number of distinct benefits that are particularly valuable for children with impairments such as ASD. Mind maps enable them to… See the bigger  picture Make out  relationships between individual pieces of information Understand hierarchy and connections While most children are able to comprehend abstract information at a certain age, children with ASD can experience difficulties in this area and, like younger children, they can profit from a learning-by-doing approach, which can be realized by mapping out their thoughts or knowledge about a certain subject.  Because of their graphical structure  as well as their usage of images  and symbols, mind maps also  involve  more senses than plain text normally does. Furthermore, creating a mind map doesn’t feel as much like work as writing linear notes or texts does. Mind mapping feels more like doodling, and thus is actually a lot of fun. Once the child understands the basics of the technique, they can apply it independently and for any given subject. Mind Mapping for Reading Comprehension A Case Study Danny Cayelli is a bright 13-year-old student diagnosed with what is known as high-functioning autism, a type of ASD that compromises his social skills as well as executive functioning. He uses MindMeister for his reading comprehension assignments at school. Danny has problems doing more than one thing at a time. He gets overwhelmed easily and has troubles answering complex questions. “The factual knowledge is there,” his mom, Elsa Cayelli explains, “but it’s like he’s missing a filing structure in his head that would let him access the information efficiently.” When his reading comprehension assignments at school became more difficult, Danny had a hard time keeping up. “He got very frustrated and his grades dropped,” Danny’s mom says. “When we talked to his doctor about it, he suggested Danny do a summary of each chapter as soon as he had finished reading it. That did help, but since Danny was using text documents to do those summaries, he still wasn’t able to organize his thoughts and notes the way he needed to. The big turnaround came when Danny’s English teacher showed him how to use MindMeister.” With it, Danny is able to create mental maps that represent his thoughts in an organized fashion. The visual structure triggers his memory and lets him access information more efficiently than ever before. MindMeister enables Danny to work through his reading assignments and prepare his book reports all on his own. Since he started using the tool, his grades have gone up from an F to a B level and his reading comprehension has improved. But what’s more, he finally enjoys doing his homework again. You can read the complete case study here. An Entire School Based on Mind Mapping According to Tony Buzan, Australia was the first country to apply mind maps in the education of autistic children and has done so with astonishing results.  Seabrook Primary School in Victoria states that it “has had enormous success in student self-confidence and academic achievement following the introduction of mind mapping in 2002”. Their initial efforts were focused on the school’s more difficult students and those with discipline and behavioral problems. They note that mind mapping “enabled them to be far more engaged and less difficult.” For their autistic students, they report that mind maps finally gave them an opportunity to show their knowledge and communicate with their teachers. Studies and Recommendations Over the past few decades a number of studies have been conducted on the subject, one of them by Joy Beaney and Penny Kershaw in 2003*  (“Positive Thinking Skills”). The two women were investigating ways to improvethinking skills of children with ASD and other communication difficulties who were being educated as part of a mainstream class. One of their goals was to provide teachers of such children with practical strategies and tools to be used in the classroom. Among others, they found that one key element is the “specific teaching of ways to record and organize material, with mind maps particularly useful in enabling the children to see both the whole picture and component elements.” Many other experts recommend the use of mind maps and similar techniques in the education of children with ASD, among them Francine Brower (“100 Ideas for Supporting Pupils on the Autistic Spectrum”)**, M. Cathleen Gardill and Asha K. Jitendra (“Advanced Story Map Instruction: Effects on the Reading Comprehension of Students with Learning Disabilities”)***  as well as the National Autistic Society in the UK. Learn More The following map contains a number of articles, books and studies focusing on mind mapping for children with ASD and other learning disabilities. * Beaney, J. and Kershaw, P. (2003) Positive Thinking Skills. Special, Summer. ** Brower, F. (2007) 100 Ideas for Supporting Pupils on the Autistic Spectrum.  London, Continuum. *** Gardill, M. C. and Jitendra, A. K. (1999). Advanced Story Map Instruction: Effects on the Reading Comprehension of Students with Learning Disabilities.

Mind Mapping for Children with ASD Uses and Benefits

Mind Mapping for Children with ASD Uses and Benefits Children with Autism Spectrum Disorder (ASD) face many challenges in life. Their symptoms include difficulties in communication, social impairment as well as repetitive and stereotyped behaviours. Even those with what is called high-functioning autism and Asperger Syndrome have many special needs that have to be met in order for them to integrate with society and be successful throughout the course of their education. “The soul never thinks without a mental image.”  â€" Aristotle What most children with ASD have in common are strong visual skills. They tend to be visual thinkers and learn better through visual means. For those children it is important that caregivers and teachers use visual supports when communicating with them. Images  not only improve memory and recall but also help the child to comprehend information and express their thoughts. One particularly versatile technique that combines texts with images and a graphical structure is  mind mapping, which  is already widely used in educational contexts.   “Often, children can’t learn because one component in their mental ‘circuit board’ is missing. Mind mapping helps them wire the circuit board completely.” Mind mapping offers a number of distinct benefits that are particularly valuable for children with impairments such as ASD. Mind maps enable them to… See the bigger  picture Make out  relationships between individual pieces of information Understand hierarchy and connections While most children are able to comprehend abstract information at a certain age, children with ASD can experience difficulties in this area and, like younger children, they can profit from a learning-by-doing approach, which can be realized by mapping out their thoughts or knowledge about a certain subject.  Because of their graphical structure  as well as their usage of images  and symbols, mind maps also  involve  more senses than plain text normally does. Furthermore, creating a mind map doesn’t feel as much like work as writing linear notes or texts does. Mind mapping feels more like doodling, and thus is actually a lot of fun. Once the child understands the basics of the technique, they can apply it independently and for any given subject. Mind Mapping for Reading Comprehension A Case Study Danny Cayelli is a bright 13-year-old student diagnosed with what is known as high-functioning autism, a type of ASD that compromises his social skills as well as executive functioning. He uses MindMeister for his reading comprehension assignments at school. Danny has problems doing more than one thing at a time. He gets overwhelmed easily and has troubles answering complex questions. “The factual knowledge is there,” his mom, Elsa Cayelli explains, “but it’s like he’s missing a filing structure in his head that would let him access the information efficiently.” When his reading comprehension assignments at school became more difficult, Danny had a hard time keeping up. “He got very frustrated and his grades dropped,” Danny’s mom says. “When we talked to his doctor about it, he suggested Danny do a summary of each chapter as soon as he had finished reading it. That did help, but since Danny was using text documents to do those summaries, he still wasn’t able to organize his thoughts and notes the way he needed to. The big turnaround came when Danny’s English teacher showed him how to use MindMeister.” With it, Danny is able to create mental maps that represent his thoughts in an organized fashion. The visual structure triggers his memory and lets him access information more efficiently than ever before. MindMeister enables Danny to work through his reading assignments and prepare his book reports all on his own. Since he started using the tool, his grades have gone up from an F to a B level and his reading comprehension has improved. But what’s more, he finally enjoys doing his homework again. You can read the complete case study here. An Entire School Based on Mind Mapping According to Tony Buzan, Australia was the first country to apply mind maps in the education of autistic children and has done so with astonishing results.  Seabrook Primary School in Victoria states that it “has had enormous success in student self-confidence and academic achievement following the introduction of mind mapping in 2002”. Their initial efforts were focused on the school’s more difficult students and those with discipline and behavioral problems. They note that mind mapping “enabled them to be far more engaged and less difficult.” For their autistic students, they report that mind maps finally gave them an opportunity to show their knowledge and communicate with their teachers. Studies and Recommendations Over the past few decades a number of studies have been conducted on the subject, one of them by Joy Beaney and Penny Kershaw in 2003*  (“Positive Thinking Skills”). The two women were investigating ways to improvethinking skills of children with ASD and other communication difficulties who were being educated as part of a mainstream class. One of their goals was to provide teachers of such children with practical strategies and tools to be used in the classroom. Among others, they found that one key element is the “specific teaching of ways to record and organize material, with mind maps particularly useful in enabling the children to see both the whole picture and component elements.” Many other experts recommend the use of mind maps and similar techniques in the education of children with ASD, among them Francine Brower (“100 Ideas for Supporting Pupils on the Autistic Spectrum”)**, M. Cathleen Gardill and Asha K. Jitendra (“Advanced Story Map Instruction: Effects on the Reading Comprehension of Students with Learning Disabilities”)***  as well as the National Autistic Society in the UK. Learn More The following map contains a number of articles, books and studies focusing on mind mapping for children with ASD and other learning disabilities. * Beaney, J. and Kershaw, P. (2003) Positive Thinking Skills. Special, Summer. ** Brower, F. (2007) 100 Ideas for Supporting Pupils on the Autistic Spectrum.  London, Continuum. *** Gardill, M. C. and Jitendra, A. K. (1999). Advanced Story Map Instruction: Effects on the Reading Comprehension of Students with Learning Disabilities.

The Information Age Has Dawned Upon Us - 898 Words

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Recently, with the government intervening through proposed laws such as CISPA and Americans becoming more cautious, the issue of compromised data and digital privacy is rapidly coming to the fore. â€Å"What is the big problem with creating a safe browsing environment?†, one might wonder when discussing the internet. Simply put, there are too many factors that play into protecting ourselves as technology rapidly progresses to create an equilibrium that everyone is happy with. The 1st amendment often conflicts with the wants of internet users in the information age. â€Å"What should theShow MoreRelatedCriticism Of Secular Humanism787 Words   |  4 Pagesself-fulfillment without belief in God.† Next, here is a little bit of background on this topic. 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They should be taken as powerful enough to force us to stop, increase vigilance and changeRead MoreBattle of Tabuk7761 Words   |  32 Pagesand may not be able to control myself. On having heard this childish excuse of his the Prophet decided to leave him alone and to contact others. Jadd was condemned by Allah in this verse: Some of them ask you, Make us exempt from taking part in the battle and do not try to tempt us by telling what we may gain from the battle; many people have died in the battle. Hell certainly encompasses the unbelievers.  (Surah al-Tawbah, 9:49). 2. The hypocrites: those persons, who had ostensibly embraced Islam

The Symbolism Of A Voyage Gone Wrong - 1725 Words

6. Device : Dialogue Quote: As the Pequod and the Albatross cross paths, Ahab calls out to the other ship, â€Å"Ahoy there! This is the Pequod, bound round the world! Tell them to address all future letters to the Pacific Ocean! And this time three years, if I am not at home, tell them to address them to—(Melville 234). However, it is unclear if the other ship was able to hear Ahab over the rough winds that have just knocked the speaking trumpet from the Albatrosses captains’ hand. Analysis: The few words Ahab speaks to the Albatrosses captain end with the ominous thought of the Pequod not making it home to Nantucket. The foreshadowing of a voyage gone wrong is emphasized not just by the cautionary â€Å"and if I am not at home†¦,† but also by the possibility of the unfinished sentence not reaching the other ship. This could allude to the Pequod being out of reach of any help and destined not to return home. The theme of death in the entire novel is emphasized here, the ill-fated mission of the Pequod dooming her and her crew to never complete their journey home. 7. Device: Juxtaposition Quote: The narrative of Ishmael onboard the Pequod is interrupted by Ishmael telling a story of a ship the Pequod encountered. He is speaking to a group of men in Peru, long after his voyage with the Pequod. He begins the story with, â€Å"For my humor s sake, I shall preserve the style in which I once narrated it at Lima, to a lounging circle of my Spanish friends, one saint s eve, smokingShow MoreRelatedEudora Welty s A Worn Path856 Words   |  4 Pagestwentieth century could not see past the color of one’s skin and the hardships which are faced because of this blindness. Welty short story demonstrations these difficulties with Phoenix Jackson and her journey to town. Through symbolism and motifs and even the symbolism has double meaning. For example, â€Å"seem like there is chains about my feet† (Welty 1) as her path is face with a hill. Yes, it could be just the hardship of the hill or the chains of slavery or her life of struggles. While developingRead More Us e of Symbolism, Tone, and Irony in The Swimmer, by John Cheever1704 Words   |  7 Pages Finding home boarded up; a sensation of coldness and unwelcoming takes over. Sudden misfortunes arise from what was once a perfect life, and the world appears upside-down. Attempts to remember what went wrong fail. Memories are unclear and time seems blurry. At one time, John Cheever found himself in this position, using alcohol to ignore his problems. John Cheever was born in Quincy, Massachusetts in 1912. In 1941, he moved to suburban Westchester and eventually became addicted to alcoholRead MoreCaryl Phillipss Cambridge Analysis1342 Words   |  6 Pagessense of empowerment. Emily Cartwright, a thirty year old British woman, is sent by her father, an absentee plantation owner, to the Caribbean to inspect the conditions of estate. The journey to this unnamed island is a long and treacherous sea voyage on which her maid, Isabella dies. Upon arrival to the island Emily learns that the plantation manager appointed by her father has mysteriously disappeared, and Mr. Arnold Brown has replaced him. Emily decides to document her experience on the islandRead MoreThe Between Heart Of Darkness And The Inferno1990 Words   |  8 Pagesbefore he starts his journey, give it the atmosphere of a quest. And in the journey itself there are the usual tests and obstacles of a quest. After Marlow passes through the bizarre company headquarters in Brussels and the inanity surrounding his voyage to the African coast, he makes a difficult and painful journey inland. At the central station he begins a seemingly routine task- going up the river to bring back a sick company agent- which will become his quest. Gradually he learns a little aboutRead MoreYeats Essay2604 Words   |  11 Pagessome peace there, for peace comes dropping slow†. There is a sharp contrast in this poem, between the pastoral utopia of Innisfree and the dull, drab, urban world suggested by the image of â€Å"pavements grey†. The poem, â€Å"Sailing to Byzantium† concerns a voyage to perfection. In ordinary life, there is no perfection, a fact that Yeats recognises in the phrase â€Å"dying generations†. He rages against the weakness of an old man â€Å"a paltry thing† and claims tha t the body is â€Å"a dying animal†. Yeats intends to turnRead MoreSAT Top 30 Essay Evidence18536 Words   |  75 Pagesview of women as less-capable than men. P age |7 Christopher Columbus (1401 - 1506) â€Å"I should not proceed by land to the East, as is customary, but by a Westerly route, in which direction we have hitherto no certain evidence that any one has gone.† â€Å"These natives are very unskilled with weaponry†¦ with 50 men they could all be conquered and made to do all that one wished.† Summary: Christopher Columbus is known to schoolchildren everywhere as an inspiring and good-hearted man who discoveredRead MoreA Picatrix Miscellany52019 Words   |  209 Pagesbe influenced in different ways by the treatment it receives, so also the influence of a star depends upon its position. This analogy is soon abandoned and the author turns to the theory of the stars’ effects in a way which is unrelated to what has gone before. The first part of this chapter is taken over entire from Jà ¢bir’s Kità ¢b al-Baht, while the second part apparently consists of quotations from that half of the work which has not come down to us. Some of the theories presented are extremely difficultRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesof things insofar as they are able to perceive it. Sincerity and good intentions are one thing; reliability is another. Such narrators may prove to be unreliable because they are ignorant or because they commit an error in judgement by drawing the wrong conclusions from the facts available. They may also to pro ve unreliable because they are victims of their own self-deception. Whatever the cause, once the reader begins to suspect that the narrator is unreliable, a note of ambiguity or irony introducedRead MoreLogical Reasoning189930 Words   |  760 Pagesinstead of Emilio. Another possible consequence is that Juanita will at first be flattered that you asked her to go with you. There is still another possible consequence to consider: You will be breaking your promise to Emilio, which would be morally wrong and thus have a negative value. It wouldnt be as negative as letting Emilio drink water that you know will cause a disease, but it is clearly negative, and the probability of this consequence is 100 percent; that is, it is certain to occur if youRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesmigrations, even if they did not strictly live outside of China and the Soviet Union). Whatever the differences or similarities in actual numbers of migrants, it was the European emigrants who left the strongest impact on the world. Several factors have gone into the making of these numbers. These include differences in environments, occupations, and social structures at the destinations, different rates of return, female migration, and the general wealth and power of Europe. Nearly all Asian emigrants

The Catcher Rye Should Be Apart Of Schools Curriculums...

Many schools throughout the United States have banned The Catcher in the Rye by J.D. Salinger from their curriculums. There has been much debate on whether or not teachers should be able to include it as a part of their lesson, and if copies should be allowed in libraries. However, without a doubt, The Catcher in the Rye should be apart of schools’ curriculums for anyone above elementary school. There are very few inappropriate themes, banning the novel would be neglecting the First Amendment, and would also ignore a good chance for teens to relate to a character their age. One example as to why I believe The Catcher in the Rye shouldn’t be censored for anyone in middle school and above is because the students would be able to handle the†¦show more content†¦They’re rare and evenly spread throughout the book and they almost never come off as a shock because they’re so nonchalantly mentioned. Thus, although the novel does, in fact, contain inappropriate moments, they aren’t the main focus and students would be able to handle it with maturity and are therefore suitable for any student in middle school or above. Another reason as to why I believe The Catcher in the Rye should be available to all students above elementary school is because censoring it would be ignoring the first amendment rights of free speech. â€Å"If librarians caved into every demand to remove materials from their collections, they would not have much left to put on the shelves. Only materials that offended no one would be spared. Such a situation might appeal to some people, but it would not serve the needs of our democracy or satisfy the constitutional requirements for free speech.† (Steffens). Including a diverse selection of books in a library or school setting would be the promotion of free speech and a diverse selection of opinions and views. However, if books keep getting censored and removed, that would be ignoring the first amendment and almost all opinion-based materials would be gone. Secondly, â€Å"As agents of the government, libraries are bound by the Constitution to promote free speech and diversi ty of opinion.† (Steffens).

Quality An Individual Possess Management †Myassignmenthelp.Com

Question: Discuss About The Quality An Individual Possess Management? Answer: Introducation In the concept of leadership there are several models and concepts, but as leadership is a quality that an individual possess it has a lot of personal and customizable aspects related to it. From the inputs that I have gathered from the lessons and classes of leadership I have understood that leadership is not only a quality in a human being it is a process of understanding, interacting and dealing with other individuals (Choudhary, Akhtar Zaheer, 2013). I am a person who is sentimental and throughout my life I had a view that it is a negative aspect of my character, but while learning the leadership concepts and models I figured that being sentimental means that I have a better understanding about the emotional values of other people which makes the other person more comfortable to be under my leadership than anyone else. One of the biggest strength that I have is that I am patient and I am willing to listen than to speak more often. For a leader to operate effectively it is very i mportant to be able to attentively listen to the followers than to just put ahead thoughts of my own (Nahavandi, 2016). I realized if I listen only then I will be heard by the people who think me to be their leader. In todays time people think that it is alright not care, but a little effort in caring and showing that you care makes all the difference in the world. A leader should care to bring about a difference. Another aspect of leadership is communication that I have discovered about myself is I lack in the skill of communication. Communicating and interacting with other individuals is an art that not everyone has but it can be cultivated, it can be learnt and developed through training and guidance (Du et al., 2013). I realized that in the process that the effectiveness of the communication process lies in the medium that is being used to communicate. For example if I want to talk to someone who is in a place where the cell reception is very bad I should leave that person and m essage rather than trying to call in him or her. Along with communication comes the feedback aspect this is where listening is required, until and unless there is a feedback to the chain of communication it process is incomplete (Jain Jeppe Jeppesen, 2013). Every communication has a purpose and that purpose if is completely fulfilled when it ends with a feedback. I had always perceived my emotional side being a negative aspect of my character, something that I have always tried to hide so as to mask my outer appearance with a rough and tough character. While discussing this assignment with my partner I understood that being considerate and understanding is not a negative aspect rather it is the best part of a leader. I think I always tend to be a transformational leader as I look forward to changes and improvement of the current situations. In order to understand and work out the grievances and negative outlook of the followers or juniors it is very important to bring about changes in small quantity. My partner also appreciated my participation in the task and complimented on my commitment and work ethics. Ethics is something that I feel is a backbone of someones character (Moriano et al., 2015). It is not only doing the preconceived right things or listening to the conscience it is also behaving and applying smartness in the process. Being e thical is an individual aspect and keeping the leadership skills in sync with the ethics of an individual is the best practice of leadership according to me. Business ethics teach a lot about leadership as well but again I think leadership is circumstantial and depends on the type of institution which is being represented by the leader (Vermeeren, Kuipers Steijn, 2014). As a transformational and adaptive leader I think most of the clash of interest is bound to occur to conflict the changes proposed. Most human beings are apprehensive of changes and are most of the time comfortable in the situation and position they are in. Hence, to bring about changes and to alter the mindset of people in the first place is the most challenging aspect of transformational style of leadership (Nanjundeswaraswamy Swamy, 2014). Many people tend to think of a transformation to be imposing in nature and will try to retaliate by not following the guidelines without realizing that the changes that are brought forward are made keeping in mind the improvement and the betterment of the organization as well as the employees. In the case of conflict of interest among people and leader the most effective way I think of solving the issue is making an informative presentation of the changes implemented and how it will affect the lives of the people in a positive way. In doing so again ethics become important part of leadership where false hopes and lies can take a leader down the rages as trust is the basis of leadership and a leader should always show loyalty towards the people and work for their betterment and put the interest of the people over his or her own (Delmatoff Lazarus, 2015). For me it is very important to gain the trust of the people who are going to follow me in the future. It is important because if they do not trust me they will not listen to what I have to say even if it is for the betterment of the people. In order to cultivate this trust first of all I have to know the point of interest of each of the people, I think a leader should know the group of people he or she is leading because that gives an insight in analyzing why a person is behaving the way he is. As I have mentioned my characteristic of listening to people and being patient, this is an advantage and lends me an edge over any other leader (Aydin, Sarier Uysal, 2013). I do my research and my homework because I know there are several questions that I need to answer to the people. Another advantage in my characteristic is that I am attentive and observant of my environment. In this way I learn a lot form the people and try to implement that in the operational process. This aspect of my ch aracter makes the people believe in me and gather a loyal group of followers who are free to question my decision but ever doubt my judgment of a situation. I am also adaptive leadership styles in any organization has to be dependent on the type of followers, the goal of the team and the circumstance the team is working in. depending on the task requirement and the requirements of the department a leadership styles may take the form of Autocratic, Participative, Transactional and Transformational (Anderson Sun, 2017). I have always seen myself as a people person; hence I can engage with people and motivate and inspire them to move towards a collective goal in the future. In case of my shortcomings in the way I communicate and especially the poor choice of medium can be easily overcome by engaging in various communication lectures and understanding some basic theories of communication. As a leader I want to be always fair, ethical in my work and also maintain my value as well as respect others. Reference List: Anderson, M. H., Sun, P. Y. (2017). Reviewing leadership styles: Overlaps and the need for a new full?rangetheory.International Journal of Management Reviews,19(1), 76-96. Aydin, A., Sarier, Y., Uysal, S. (2013). The Effect of School Principals' Leadership Styles on Teachers' Organizational Commitment and Job Satisfaction.Educational sciences: Theory and practice,13(2), 806-811. Choudhary, A. I., Akhtar, S. A., Zaheer, A. (2013). Impact of transformational and servant leadership on organizational performance: A comparative analysis.Journal of Business Ethics,116(2), 433-440. Delmatoff, J., Lazarus, I. R. (2015). The most effective leadership style for the new landscape of healthcare.Journal of Healthcare Management,59(4), 245-249. Du, S., Swaen, V., Lindgreen, A., Sen, S. (2013). The roles of leadership styles in corporate social responsibility.Journal of business ethics,114(1), 155-169. Jain, A. K., Jeppe Jeppesen, H. (2013). Knowledge management practices in a public sector organisation: the role of leaders' cognitive styles.Journal of Knowledge Management,17(3), 347-362. Moriano, J. A., Molero, F., Topa, G., Mangin, J. P. L. (2014). The influence of transformational leadership and organizational identification on intrapreneurship.International Entrepreneurship and Management Journal,10(1), 103-119. Nahavandi, A. (2016).The Art and Science of Leadership -Global Edition. Pearson. Nanjundeswaraswamy, T. S., Swamy, D. R. (2014). Leadership styles.Advances in management,7(2), 57. Vermeeren, B., Kuipers, B., Steijn, B. (2014). Does leadership style make a difference? Linking HRM, job satisfaction, and organizational performance.Review of Public Personnel Administration,34(2), 174-195.

VirPharms Marketing Plan

Executive Summary VirPharm Company was established in St Petersburg in 2009. The firm is currently engaged in manufacturing of over-the-counter and prescription drugs. The company boasts of a wide range of extremely qualified staff with extensive knowledge in the development of novel synthetic drugs, clinical trials as well as their introduction into medical profession. The main objective of VirPharm is to augment sales volumes and expand the market share of its various products.Advertising We will write a custom assessment sample on VirPharm’s Marketing Plan specifically for you for only $16.05 $11/page Learn More Although the pharmaceutical market is subject to various criticisms from media outlets, the company has numerous competitive advantages that it plans to use in order to prevail over these challenges. For instance, VirPharm recently rebranded BOPREX into RELEVEN to capture new market. RELEVEN will be priced competitively in the OTC marke t in order to gain an upper hand over other competitors. The main target market for this newly packaged drug will be young executives (21-40 age categories) who experience various pains brought about by their busy schedules. The second target market for this product is the older generation (50-75 years) which are still actively engaged in career advancement. Virpharm also plans to employ various channels (i.e. online distribution and office supply stores, and vendor machines) to differentiate RELEVEN from other OTC drugs. The firm expects that RELEVEN will gain 20% of the OTC market share within 24 months after its introduction into the market. VirPharm’s Marketing Plan Current Marketing Situation Virpharm is a medium-sized pharmaceutical company that produces number of over-the-counter (OTC) prescription medicines. The main goal of Virpharm is to expand the market share for its various products. Although the company has achieved remarkable achievements through Hapizine (an a ntidepressant); the exclusive rights for this medicine will expire soon rendering its market share to generic competition. Recently, the company obtained permission to sell BOPREX over the counter as treatment for migraine and general pain (Ferrell Hartline 2010, p.664). According to the latest data, BOPREX is ranked sixth in terms of market share. The Virpharm plans to use this strategic market plan to augment the market share held by this product by launching it via OTC market (Buckley 2004, p.4). The firm aims to leverage BOPREX’s strength in a highly competitive and saturated market to achieve this goal. The main competitors for this product in OTC market include aspirin, nonsteroidal anti-inflammatory drugs (NSAIDs) and acetaminophen.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of the major weaknesses in the market is weak product differentiation. As of now, grocer y stores and drugstores are the two main outlets for OTC pain relief. The NSAID marketplace has a number of challenges. For instance, it is currently the subject of media criticism as a result of the adverse heart-related side effects. What’s more, the market is currently saturated by competitors making brand loyalty a seemingly difficult task to accomplish. Nonetheless, Virpharm possesses a number of strengths that it aims to employ to conquer these challenges. For example, the firm has an extremely inspired workforce and a market-leading sales force. In addition, the firm’s cost of production is somewhat lower compared to other competitors in the market (Ferrell Hartline 2010, p.665). Virpharm intends to enter into new markets yet to be explored by their rivals. For example, it plans to rename BOPREX as â€Å"RELEVEN.† The firm plans to competitively price this newly renamed product slightly lower than other rival brands in the market. The main target market for this product will be young professionals (aged between 21 to 40 years) with a principal focus on pain relief attributed to daily overexertion. The firm has also identified the elderly population segment (which is increasing) as another target market. Virpharm aspires to spend much of its efforts to market RELEVEN to the 50-75 years age category. What’s more, the firm aims to use new distribution channels (i.e. online platform and office supply stores) to differentiate RELEVEN from other drugs. Virpharm anticipates acquiring 20% of the market share for OTC pain relievers in a span of two year after the product is launched (Ferrell Hartline 2010, p.665). Marketing Goals and Objectives Virpharm has explicit marketing objective that have resulted in remarkable achievements and which will be employed as the basis for future accomplishments. The principal objective of Virpharm is to develop and expand the sales as well as market share for each drug it manufactures. It is worth mentioning that the pharmaceutical company has produced a number of high quality prescription and OTC medicines that have granted it a substantial market share and brand preference. One of the main goals of any public company is to maximize the wealth of the investors. It is against this background that the main marketing objective of Virpharm is evidently aligned with its mission given that it affects the value of investors. What’s more, the marketing objective (to expand sales and market share) grants Virpharm elasticity to react to adjustments in the external environment as well as the requirements of consumers (Ferrell Hartline 2010, p.665). According to Linn (2010), marketing is a pragmatic discipline grounded on several minor reasoning and concepts. It is a discipline that combines several activities in order to enhance sales volume of a particular product (p.2). Communication is thus a crucial ingredient in this endeavor since marketing applies to branded products on ly (Linn 2010, p.3). There are various theories that organizations employ in their marketing strategies.Advertising We will write a custom assessment sample on VirPharm’s Marketing Plan specifically for you for only $16.05 $11/page Learn More For example, the Transaction Model shows the interactive relationship between the merchant’s offer and the consumer’s perception about the product (Linn 2010, p.24). In other words the main objective of the merchant is offer a product/service that the consumer will perceive it as more valuable than its price tag. On the basis of careful consideration of SWOT analysis, the current main goal of Virpharm is â€Å"to launch and position RELEVEN as the convenient, prescription-strength, over-the-counter pain reliever† (Ferrell Hartline 2010, p.677). The major driving force for this marketing plan is expediency. One of the fundamental demands of consumers for drugs in the OTC market entails e xpediency; regardless of whether the drug is sold via an online platform or retail store. What’s more, RELEVEN possesses distinctive attributes in the OTC market. This will provide consumers the expediency, satisfaction and confidence of obtaining a prescription-strength drug without physician’s direction (Ferrell Hartline 2010, p.677). The first objective of the abovementioned goal is to â€Å"obtain a 20 percent share of the multipurpose pain relief market within two years of launch† (Ferrell Hartline 2010, p.677). While a majority of rival drugs are manufactured and marketed as relief for specific diseases, RELEVEN will be marketed as an all-purpose pain reliever for various ailments such as fever, pains, general aches, migraines and headaches. The targeted market will be young executives who undergo overexertion at workplace (due to noise, computer strain, stress, or tension) or at home (as a result of household chores). The second objective is to â€Å"g arner 20 percent of sales from online ordering system within one year of launch† (Ferrell Hartline 2010, p.678). As RELEVEN continues to gain market share, the accessibility of nonconventional procurement alternatives, such as accessibility from office supply retailers and online ordering will position RELEVEN as a frontrunner in the office environment (Ferrell Hartline 2010, p.678). This implies that online consumers will be able to procure this product from the comfort of their office Target Market, Customer Analysis and Positioning Main Target Market The main target market for Virpharm is made up of men and women in the 21-40 age categories and employed in an office setting. These individuals (with a diverse ethnic backdrop) are located in both metropolitan and suburban regions. They are usually single in their 20s and typically bear children in their 30s. What’s more, most of them posses advanced academic qualifications such as Bachelor’s and Master’ s degrees.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These individuals earn substantial incomes but have limited leisure time. This market segment embodies an effortlessly identifiable and quantifiable group. This is a considerable consumer segment that is reachable via numerous diverse communication channels. In spite of the fact that young professionals constitute the main target market for Virpharm, the older active adults are the second target market for RELEVEN. This market segment (which comprises of men and women in the 50-74 age categories) continues to expand and is projected to become the biggest consumer of pharmaceutical merchandises in the future (Ferrell Hartline 2010, p.679). Classifying Characteristics Majority of the young professionals in VirPharm’s target market can access web via numerous locations such as home and workplace. What’s more, a number of them have a laptop or home office to work from home. This target group maintains a freestyle lifestyle in which they prolong their working hours for car eer advancement. In addition, they maintain robust social lives that encompass attending social meetings, bars, restaurants and sports events. Given their lifestyle, this target group values expedient access to medications because they have limited time for filling prescriptions or for physician’s visits. In addition, they anticipate swift relief for their ailments. The younger segment of this target is also conversant with internet, mobile phones and pagers hence are used to acquiring information via their fingertips (Smith Zook 2011, p.9). In order to capture this market, it is crucial to allow easy and swift access to RELEVEN (Ferrell Hartline 2010, p.679). This strategy echoes some postulations of Social Cognitive Theory. For instance one of the salient concepts of this theory is an environmental variable (observational learning). This theory creates an environment in which one (marketers) can observe the behaviors of others (shoppers) and gain insight on the consequenc es of those actions (Lefebvre 2000, p.7). The older population target is currently leading an active lifestyle that transcends the normal retirement age. The country’s baby boomers embody a substantial portion of the population and thus a considerable consumer segment. The baby boomers, in their 50s, are still pursuing career advancement. What’s more, many others remain actively employed well beyond 65 years with no prospect of retiring in the near future. The baby boomers also lead active lives such as pursuing primary and second careers, attending social gatherings (i.e. sports events) and redecorating their residential homes through gardening and landscaping (Ferrell Hartline 2010, p.679). With regard to pain relief, the primary target group (21-40 years) hunts for effective pain relief for several symptoms such as hangovers, eye strains and headaches. Given their busy schedules, this cohort seeks prescription-strength drugs that are accessible over the counter. Wh at’s more, the younger group is easily swayed by products that are deemed trendy and popular. On the other hand, the older cohort basically requires less costly but effective drugs. In terms of purchasing habits as well as tastes and preferences, the younger group procures products online on a regular basis. Apart from online shopping, most of them regularly visit local convenience stores to procure products (Shaw Jones 2005, p.249; McNeal 2000, p.10). What’s more, they are ready to pay more in order to save time. On the other hand, given the escalating cost of prescription drugs and healthcare, the older generation seeks less expensive medications as substitute for pain relief (Ferrell Hartline 2010, p.680). As noted above, the primary target is less concerned about price. They are willing to spend an extra coin to get effective drugs. In other words, convenience and effectiveness of a product are the main factors that influence the decision of younger generations t o procure drugs. It is also worthy to note that the primary target group has a tendency of enduring pain rather than treating it. VirPharm’s marketing strategy should thus focus on swaying non-consumers of pain relief drugs by providing an effective option to relief; one that can be utilized expediently on a temporary basis and with negligible side effects. On the other hand, the older group (secondary target market) is price-conscious and likely to procure renowned drugs in the OTC market (Ferrell Hartline 2010, p.680). Product Strategy One salient aspect of RELEVEN that VirPharm will give emphasis to relates to the product’s prescription-strength formula. RELEVEN is an effective cure for migraine headaches, osteoarthritis and general pain relief. The company plans to launch the product in capsule form comprising of single dosage strength. In order to abridge the RELEVEN’s initial offering, the product will presented as treatment for general pain such as arthr itis, migraines and headaches. Subsequent offerings will encompass optional product forms, such as tablets in different dosages. A salient advantage for the company is that RELEVEN copyright protection will run for three years after product launch. This product will thus be protected from generic imitations in the near future. In addition, VirPharm’s exclusive rights to RELEVEN will sustain the product’s initial pricing model during the patent period (Ferrell Hartline 2010, p.681). Product Branding and Packaging RELEVEN is poised to replace BOPREX in the OTC market. This name (RELEVEN) was chosen to cleverly convey its function in offering pain relief. The white capsule (with red RELEVEN inscribed on it) will at first be packaged in three various sizes: an Office Pack containing 250 capsules, Personal Relief pack (100 capsules), and a Trial Pack (10 capsules). Even though other rivals provide bigger packages (i.e. Family packs), VirPharm’s Office Pack is suitab le for office/work settings. Subsequent packaging will contain two capsules (a single-dose) that will be accessible via vending machines in all parts of the United States (Ferrell Hartline 2010, p.681). Product Differentiation and Positioning There are a number of aspects that differentiates RELEVEN product. First, this product will be packaged with an office presence; positioned as the finest remedy for various illnesses prevalent in an office/work settings such as migraines, headaches and eyestrains. The Office Presence will be improved further via online distribution as well as office supply stores. In addition, the product will be differentiated as an e-medicine that is easily available via online platform. It will be marketed as a brand choice for the main target group. The product will also acquire brand loyalty via its coolness factor, prestige and novelty. RELEVEN will be sold together with supplemental products. Nevertheless, given its distinctive attributes, RELEVEN will be sold as a supplemental drug in office supply stores. Apart from close collaboration with other retailers, including Office Depot, Office Max and Staples, the firm will collaborate with producers of explicit product line to display RELEVEN’s free trial packages together with their product offerings (Ferrell Hartline 2010, p.681). According to Lefebvre (2000), there are various marketing theories and model used by organization to position their respective products in the market (p.1). It is worth mentioning that the concept of value exchange is commonly used to describe social marketing programs (Gronroos 2006, p.320). This is because marketing is based on theories that explain consumer behaviors (Lefebvre 2000, p.2). For example, Social Cognitive Theory explains consumer behavior as a reciprocal determinism. In other words, environmental events, cognitive, interpersonal aspects and behaviors all work as interrelating determinants of each other (Lefebvre 2000, p.7). Accordi ng to this theory, an individual behavior is not a subject of intrinsic factors (i.e. an individual is not a product of environment). On the contrary, the theory postulates that an individual has direct control on his/her personal behaviors, what he/she do and the manner in which he/she react to their environment. Thus adjustments in any of these three factors are assumed to bring about adjustments in the other elements (Lefebvre 2000, p.7). Pricing Strategy RELEVEN is aimed at young generations who have expressed (in their shopping behaviors) that price is an irrelevant factor when procuring products. Expediency and status seem to be the crucial factors for this market segment. By marketing RELEVEN as the finest treatment for general pain as well as gaining a substantial office presence, the inexpensiveness of this product will remain the secondary focus of its attractiveness. In spite of the fact that price is not a salient aspect in marketing this product, the company can neverth eless take advantage of its access to less costly raw materials and thus reduce production cost. The pricing strategy, while principally reliant upon vendors, will position RELEVEN as an inexpensive treatment for general pain. Revenues will be acquired via sales volume as well as considerable profit margins. With a Personal Relief pack (100 capsules) priced at $5.63, VirPharm’s projected retail price for RELEVEN will be $8.99. This price is akin to Aleve and Advil and less costly than other drugs used to treat migraines. The Office Pack (250 capsules) and Trial Pack (10 capsules) will have a list price of $8.77 and $0.83 respectively (Ferrell Hartline 2010, p.681). Distribution Strategy VirPharm’s distribution strategy for RELEVEN is multifaceted. During the initial phase, shelf space will be acquired via conventional venues including mass merchandise retailers, grocery stores and drug stores. Nonetheless, the principal distribution channel will be via websites and of fice supply stores. During the growth stage, access to RELEVEN will be enhanced via less conventional locations (i.e. photocopy and shipping centers). This is because the main target group (young active generation) are known to frequent these locations. In addition, the product will be made available via online platforms such as OfficeDepot.com, OfficeMax.com and Staples.com. Firms that procure technological tools and supplies as well as office supplies will be able to access RELEVEN via their regular shopping activities. Another distribution strategy will entail single-dose packages via vending machines located in bowling alleys, golf courses, health clubs, shopping malls and offices. Besides, the firm aims to distribute RELEVEN nationally through online retailers (Ferrell Hartline 2010, p.682). Secondary Target Market Although the company’s secondary market will comprise of many retailers, the key focus will be on acquiring shelf space in online supplies warehouses as well as office supply vendors. VirPharm will also target other businesses (i.e. photocopy and shipping centers). In addition, the firm will also target vending machine services as an avenue to gain direct access to consumers. These merchants are critically needed to help increase sales via enhanced use and visitation of their product offerings. With respect to the vending services, VirPharm’s aim is to augment sales given that profitability is closely related with the quantity of goods sold (Ferrell Hartline 2010, p.682). Product Strategy The all-purpose pain relief provided by RELEVEN echoes the requirements of office supply consumers. For online vendors, providing this RELEVEN as an add-on sale product is an effective way to augment their sales. Given that the drug will be positioned in line with a strong office presence, office suppliers stand to gain immensely from their association with RELEVEN (Ferrell Hartline 2010, p.682). Pricing Strategy The principal pricing strategy is to merge considerable sales volumes and midsize profit margins for profitability. RELEVEN will be presented to vendors at a higher price than aspirin and generics, but at a lower price compared to numerous drugs specifically designed to treat migraines and arthritis. As noted above, the list price offered to wholesalers and vendors for Office Pack (250 capsules), Trial Pack (10 capsules) and Personal Relief (100 capsules) pack will be $8.77, $0.83 and $5.63 respectively (Ferrell Hartline 2010, p.683). Distribution Strategy VirPharm will employ discounts on some of its over-the-counter merchandises as well as slotting charges to acquire shelf space in key merchant stores. These inducements will be removed after RELEVEN gains brand name recognition. The company also plans to introduce free-standing display packs in key retail stores. In addition, point-of-sale exhibits will be presented to convenience stores, shipping and photocopy centers and office supply stores to attract shop pers at the exit points. What’s more, distribution of RELEVEN through vending machines will be subcontracted to a third-party vending supply firm. After the product is initially introduced to the market via both conventional and nonconventional channels, the firm will then adopt online distribution as its primary strategy. Smith and Zook (2011) assert that social media has opened up novel communication channels which offer markers direct access to consumers (p.6). For example, Web 2.0 facilitates communication between marketers and customers (Earls 2002). VirPharm anticipates a 50% increase in online distribution after initial distribution channels have generated brand name recognition. Given that the VirPharm will use its staff as well as consulting company, communication with the supply chain will be done mainly via sales negotiations as well as site visits. A sum of $125 million will be set aside for marketing activities such as trial packages displayed in several retail s tores, consulting services and to meet travelling expenditures of the sales personnel (Ferrell Hartline 2010, p.683). Marketing Implementation In light of the precise direction and focus of VirPharm’s marketing plan, the firm will abide by the initial structural strategy that is rather centralized. This strategy is preferred given that the firm has adopted untried channels. What’s more, the centralized strategy permits efficient utilization of limited financial and human resources. The Senior Vice President of the OTC Division will oversee the overall marketing plan and will serve as a sounding board to get feedback on emerging problems as well as provide assistance in dissipating any conflicts that might endanger the plan. In addition, a senior account administrator from the Consumer Group will oversee the implementation of the marketing plan. He/she will ensure that adequate resources are made available, enlist internal staff, ensure deadlines are met and supervise the completion of the marketing plan (Ferrell Hartline 2010, p.683). Apart from employing internal resources, VirPharm will engage the services of a consulting company that is experienced on procurement, advertising, promotion and online-based selling. Given that the driving force of the marketing strategy is particularly centered on online distribution of REVELEN, several challenges are bound to emerge since VirPharm has never used this channel before (Ferrell and Hartline, 2010, p.683). However, online-based marketing strategy promises limitless benefits in terms of product marketing and distribution. For example, Smith and Zook (2011) assert that social media has heralded a new era of marketing in which consumers are the main focus of organizations (p.4). In addition, social media has granted marketers novel tools that they can use to interact with consumers and encourage them buy their products. Thus, social media has brought about joined-up marketing strategy where the out-bou nd marketing methods (i.e. telemarketing, direct mail, and advertising) is combined with in-bound marketing-in which social media enhances communication between organizations and consumers (Smith Zook 2011, p.4; Ludicke 2006, p.7). As a result, a knowledgeable and skilled staff should be employed to alleviate problems associated with the novel marketing plan as well as to offer general feedback and direction to the project. One of the salient services that the consultant will offer will be scientific study about the purchasing behaviors of corporate shoppers as well as the locations and vendors that are most established and visited (Ferrell Hartline 2010, p.684). A comprehensive list of the implementation process is provided in appendix A. Evaluation and Control To ensure that VirPharm implements RELEVEN’s marketing strategy in an effective manner; relevant procedures must be implemented in order to measures real outcomes of the plan against stated objectives. As mentioned in the previous sections, the main objectives for the introduction of RELEVEN into the over-the-counter market are: (1) attain a 20% of the market share for the all-purpose pain relief in a span of two years after product launch; and (2) acquire 20% of sales from online distribution within 12 months of product launch (Ferrell Hartline 2010, p.684). The first objective will be evaluated through a blend of internal and external (third-party) reports. To be specific, VirPharm will employ the outcomes of Nielsen’s point of sale measurement data to monitor market share as well as sales in terms of merchant type and region. The second objective will be evaluated through a combination of internal sales records of VirPharm and data from partners within the supply chain. The company projects that approximately 9% of sales will be realized from online retail stores such as Amazon.com and Drugstore.com. Another 10 to 12% of sales will be realized from online ordering at conventional re tail stores such as Walgreen, CVS, Wal-Mart, Office Depot, Office Max, and Staples (Ferrell Hartline 2010, p.684). Implementation Timeline Appendix B shows a 3-month plan for the introduction of RELEVEN into OTC market. Given that several activities must be completed (i.e. product artwork and simulation of the website), RELEVEN will not be launched until the first week of June. However, a number of VirPharm’s promotional activities will commence simultaneously during the initial week of sales. These will include website banners, television ads and promotional gifts associated with office supply stores. The final production of the product (RELEVEN) will commence in the first week of May. This will offer adequate supply to retail shelf space and warehouses before product launch. After RELEVEN is introduced into the OTC market, VirPharm expects production to run on an uninterrupted basis. It is worth mentioning that this is merely a 3-month plan given that a number of these act ivities spin around the product launch. However, marketing activities are expected to continue in the future and will be modified on the basis of product demand and efficiency (Ferrell Hartline 2010, p.685). References Buckley, J 2004, Pharmaceutical Marketing: Time for Change, University College Cork, Cork. Earls, M 2002, Welcome to the Creative Age: Bananas, business and the death of marketing, Wiley, Chichester. Ferrell, OC Hartline, MD 2010, Marketing strategy, 5th edn, South-Western Cengage learning, Ohio. Gronroos, C 2006, ‘Marketing Theory: Adopting a service logic for marketing’, Marketing Theory, vol.6 no. 3, pp. 316-313. Lefebvre, RC 2000, Handbook of Marketing and Society, Sage Publications, Newbury Park, CA. Linn, CE 2010, General Theory of Marketing. Web. Ludicke, M 2006, A Theory of Marketing: Outline of a Social systems Perspective, DUV, Gabler Edition Wissenschaft, St. Gallen. McNeal, J 2000, Children as consumers of commercial and Social Product, Texa s University, Texas. Shaw, EH Jones, GB 2005, ‘Marketing Theory: A history of schools of marketing thought’, Marketing Theory, vol. 5 no. 3, pp. 239-281. Smith, PR Zook, Z 2011, Marketing Communications: Integrating Offline and Online with Social Media, 5th edn, Kogan Page, London. Appendix A: Tactical Implementation Activities Appendix B: Product Launch Plan This assessment on VirPharm’s Marketing Plan was written and submitted by user Carley Russo to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Differences between the Chesapeake and New England Area in Colonial Times Essays

The Differences between the Chesapeake and New England Area in Colonial Times Essays The Differences between the Chesapeake and New England Area in Colonial Times Essay The Differences between the Chesapeake and New England Area in Colonial Times Essay The Differences Between The Chesapeake and New England Area In Colonial Times Europeans began the colonization of America in the early 1600s. In the beginning they all came to escape from something in Europe, and while there were many various reasons for leaving, most were fleeing from religious persecution. The other main attraction was economic prosperity in a new world rich with resources, to either be sent back to Europe, or to simply use here and make a new life for themselves, better than that which they had back home. The English colonies of the Chesapeake nd New England were similar in terms of who founded them ( English settlers), but the similarities pretty much stopped there when it came to reasons for settling, and once they had established themselves how their economies and societies were set up. They differed greatly in economic structure, religious beliefs, societal structure, and also population make-up. The two regions were very close, but in the end became two completely different regions with unique identities. The New England area was originally settled by people seeking religious freedom in the new world. They were primarily Puritan Separatists. They decided to come to the new world after the Church of England separated from Catholicism in a decision made by King Henry VIII. Although the Church of England and Catholicism were no longer intertwined, they still felt they did not have the entire amount of religious freedom they desired. They decided that the best course of action would be to head to the new world so they could start a society in which they could practice their religious beliefs freely and without persecution. They were also Joined by some quakers and catholics who had not Joined the church of England, who also wanted reedom to practice their religious beliefs how they saw fit. Although they came to the new world to start a society based on living a religious life,having religious freedom, and being a tolerant society, in reality they ended up being very pompous in their beliefs as being holier than thou towards the other colonies. This is because their entire societal structure was based on religion, and living as virtuous a life as possible. The Chesapeake region could not possibly be any more opposite of the New England region when it comes to their religious beliefs and practices. The Chesapeake region was founded primarily for economic gain, and therefore religion was not the cornerstone on which it was founded, as was the case with the New England region. The primary church in the Chesapeake region was the Anglican church. Religious participation and emphasis was very low in the Chesapeake region. Due to this their society was not structured around religion as was the New England region, instead it was structured around economic prosperity. The New England regions societal structure was completely based on religion due their being founded on the basis of religious freedom. This meant that everyone in the region was very faith oriented, and conducted themselves as so. The population in the New England region was almost completely white Europeans. There was very little to no commercial agricultural operations in this region as they came with the intent of religious freedom and not economic enterprise. Due to this they relied primarily on subsistence farming to provide for their wants and needs. The only real commercial ventures in the area at the time were ship building and woodworking. This led to their being a large amount of urban development in the area at the time ue to the need to house all of the people who lived in the region. They could afford the land to house as many people as they wanted since they did not need the land to use for farming and other agricultural endeavors as they were not concerned with making a profit off of them. In a very stark contrast to the societal and economic makeup to the New England area, the Chesapeake area was once again a polar opposite in almost every aspect mentioned above. The Chesapeake area was not founded on pursuit of religious freedom, but instead in the pursuit of economic prosperity. As such there society was completely structured around economic ventures and financial gain, primarily through the agricultural industry. The main cash crop for the area during this time period was Tobacco. Since they were focused entirely on agricultural enterprises and making as much profit as possible, their population makeup was very different as well from the New England areas population. They Chesapeake region was absolutely chock full of slaves. All of these slaves were needed in the area to work the agricultural fields at a low cost, or simply the nitial cost of the slave. Implementing slaves into the equation meant that all of the owners of these agricultural enterprises were able to maximize their profit, and therefore become very wealthy, which was the original idea behind founding their region from the onset. Due to this practice the regions population was primarily made up of slaves. It required a lot of slaves to work the immense amount of agricultural areas that were found throughout the region, and so they brought as many slaves over from Africa as they could. As a result of the area being founded olely for the purpose of agricultural enterprising and economic profit, there was very little actual urban development. Although the regions eventually Joined in the formal formation of the American colonies, they were completely different regions from the onset, and during their time. The Chesapeake region being founded completely for economic gains, while the New England region was founded entirely for the pursuit of religious freedoms. The societal structure of the Chesapeake area was completely founded and based upon economics, while the societal structure of the New England Area was almost ompletely faith based. The population structure in the Chesapeake area was almost entirely land owners and their slaves, while the New England area was simply comprised of white Europeans. There was no real heavy economy in the New England area at the time aside from ship building and wood-working since they were entirely focused on their faith, and in contrast the Chesapeake was completely focused on and centered around their agricultural economy. In the end although they were different, they came together and formed the beginnings of what is now our nation as we know it today.

Teacher professional development Assignment Example | Topics and Well Written Essays - 250 words

Teacher professional development - Assignment Example Without a doubt, this is a great program to harness learning. As of now, no other educational institutions are taking a proactive approach towards this active learning. Hence, any foundation to cultivate learning is a good one. Moreover, it stimulates a social environment in which children have the appropriate environment to nurture themselves. Therefore, this program is necessary to continue and improve the system in the long-run. One of the main challenges of this program is that it is very dynamic, and does not possess a straight forward curriculum. Since there is no standardization of the curriculum, it becomes a challenge to embed these programs holistically. Additionally, many teachers and students lack the correct resources to train their students. This creates an ambiguity of a mutual symbiotic relationship in which students do not fully comprehend teachers. Another element towards the weakness of the program is culture. Culture forbids asking questions, which in essence creates a barrier for students to challenge thinking and grow their intellect. In order to rectify this, it is crucial to have an open dialogue between students and teachers that creates an aura of symbiotic

Case analysis Essay Example | Topics and Well Written Essays - 2250 words

Case analysis - Essay Example This paper analyzes one of the managerial blunders that were taken by a company. This is in regard to the construction of terminal five, at the Heathrow Airport, in Terminal Five. The company that was responsible for constructing this terminal was British Airways. British Airways is the largest airline carrier in the United Kingdom. This is based on the number of fleets it operates, the size of the company, and the international destinations of the company. The intention of the company in constructing this terminal was that it should give it the capacity of increasing its revenue, and improving its public status and image. However, this turned out to be one of the strategic blunders of British Airways. This paper would examine this blunder, in relation to the theories of strategic management. Initially, the air transport industry was a government owned and managed industry. This is in almost all the countries of the world. However, because of the emergence of capitalism, and liberalization of the economies, various governments began to liberalize the airline industry, and allow for private ownership. This includes countries such as the United Kingdom which has allowed for the private ownership of the airline industry (Barney and Hesterly, 2006). For example, the British Airports Authority is a private company that manages and operates six airports in the United Kingdom, and this includes the London Heathrow Airport. It is at this airport that British Airways decided to construct the terminal five, which was to enable it expand its operations, and increase the number of its passengers. It is important to explain that the airline industry is driven mainly by profits, and this makes it to be one of the most competitive business industries in the world (Fojt, 2006). This is the reason why there is an emergence of other airline companies operating in the United Kingdom, and they include Virgin Atlantic, British Midland International

The Bravery And Loyalty Of Macbeth

The Bravery And Loyalty Of Macbeth People watching the play in Shakespeares time would feel that Macbeth had no fear and is precious and worthy. O valiant cousin, o worthy gentlemen. This suggests and gives people the impression that Macbeth is a brave and steadfast warrior. People would also think that Macbeth is a staggering warrior in the battle and that hes very successful and very resilient. People would also feel that Macbeth is a hammering and a successful person that needs no help therefore because of this he should be worshiped and treated as if hes the God of the universe. People also at that time would also have good views of Macbeth because he showed a lot of bravery and became undefeatable. They would also have a good conclusion about Macbeth because hes unstoppable and so no one in the area was able to prevent him from killing other people, leaving the area with dead people. People would also think that Macbeth is victorious and they would also think that the people in the battle deserved to die and that the people in the battle were as bad as a devil because it says o worthy gentlemen. This also means that Macbeth must have done something beneficial for people in such a high extent and it also suggests that Macbeth fought against whats right and bad to be in such a high rank, to be well respected by people and so the dead people deserved to die. Shakespeares uses a type a language called repetition because the word O is repeated. Also the word Valiant are nowadays archaic, which means that its less common to be used. The purpose of that type of language is to make people think twice and also gives them a reminder and it makes it more focused for the audience to understand Macbeths impression and to keep it in their mind with ease. In act one scene three the audience learn more about Macbeth, good points when he meets the witches because he shows his bravery. When he says stays you imperfect speakers, tell me more this suggests that Macbeth is powerful because hes shouting at the watches and telling the witches what to do. Imperfect speakers suggests that the witches are just making false tales up and that the witches are being untruthful and unreliable about what they are saying, as a result it makes Macbeth assume that the witches are making false tales up and that the witches are lying but hes eager to know and because he is powerful he is screeching at the witches and commanding the witches in an aggressive way to tell more about the story that Macbeth is going to be the king. Macbeth would appear in the scene with a lot of enthusiasm, excitement and with a lot of anger. When he sees the witches Macbeth would react in an enthusiastic way because the witches were telling him stories about his future. Macbeth would also find it alike about what hes hearing also he would think that theyre clowns and are just here to make false stuff up, as a result it would make Macbeth entertained. Macbeth would speak as if hes God because hes all powerful. When Macbeth says tell me more it suggests that Macbeth is angrily and desperately demanding the witches to tell him more about what theyre saying. The quote would also suggest that Macbeth at that time would move in an aggressive way and point at the witches to show and teach the witches that Macbeth is bigger, higher in rank and better and so he is to be well respected and honoured. Tell me more also suggests that Macbeth would be speaking in a cocky way. Macbeth would also be moving in a threatening way and would say s peeches like if you dont stay I will make you regret angrily to get his point across and to show that he is powerful. He would be saying all that because the witches were refusing to follow his instruction and that the witches were being very fast to try to leave the conversation. Shakespeare uses exaggeration because in the quote its written in a more of a demanding way for Macbeth. The purpose of this is to force the witches to follow what Macbeth is saying and to show that Macbeth is interested also to get the witches buzzed. In act 1 scene 3 we find out a lot more about how Macbeth feels when hes told that hes going to be the thane of Cawdor. Macbeth has become thane of Cawdor as third prediction by the witches. If chance will have me king, why chance may crown me, without my stir. This means Macbeth may become the king because the witches have also predicted this. He feels that the next the prediction that hes going to become king can also be true and he feels confused but glad at the same time. Macbeth would also feel that what he heard is true; however he wouldnt do anything to be the king. He would leave it all in luck. The quote also suggests that Macbeth isnt really self-encouraged to do anything to be the king instead he would leave it all in luck to be the king, and also he would feel that there is not point for him to stir stuff up in anyway or to fight to be the king when there is no need because he is very powerful. This is a rhetorical question, because Macbeth is asking himself that quote and the purpose of this is to make Macbeth think twice, does he think its worth it, what the consequences will be, how can he overcome?, whats the benefit etc. Similarly the purpose is like taking a move in Chess because once youve done that there are a lot to think from and it gives you a buzz, impressions and it makes you ask yourself whether its worth it or not etc. In scene 1 scene 7 Macbeth doesnt want to kill King Duncan because he says I am his kinsman and his subject, this suggests that Macbeth is very closely related to King Duncan and that Macbeth has blood relationships with King Duncan and that they both go along with each other very strongly. To clarify Macbeth is trying to say I am a cousin of the king and I will serve him. The quote also suggests that King Duncan is like a father to Macbeth and so its Macbeths duty to take care of him and treat him with great respect as if hes the slave of King Duncan. It also suggests that he cant get along with the crime as he is the kings man. The purpose of this language is to tell Lady Macbeth that Macbeth is a cousin of the king and so hes doesnt want to kill King Duncan. At the beginning of the conversation Macbeth decides not to murder King Duncan, he says we will proceed no further in this business. This means that Macbeth will not take a step to follow her instruction and that he will take no tolerance with the conversation. It also suggests that Macbeth will definitely not going to murder King Duncan and hes feeling guilty and scared of what hes planning to do and so he doesnt want to go any further. His last speech to Lady Macbeth suggests that Macbeth is prepared to kill King Duncan; he says I am settled. This means that Macbeth is prepared, certain to kill King Duncan, steady and stable to go into action and kill King Duncan. This also suggests that Macbeth will stay 100 per cent focused on King Duncan to carry out the murder; also it suggests that Macbeth will be successful due to his focuses. The purpose of this language is to tell the audience how Macbeth feels and what hes trying to say. This changes because the first reaction of Macbeth suggests that hes definitely not going to murder King Duncan and he thinks hell feel guilty, very hesitating and that hell take zero tolerance. But the last reactions of Macbeth suggests the opposite, Macbeth feels that hes 100% certain to do it, also hes eager and focused to do so. The reason why this changes because his ambition for power grows as well as being persuaded to do so. In the background Macbeth has a lot of loyalty and is honoured and well respected by others due to his bravery. He also has a lot of power and it grows dramatically and later hes very eager to become the king. Later on even though his main ambition was to become king he doesnt want to reach a stage where he thinks its bad. However his wife persuades him and argues against Macbeth, persuading him to kill King Duncan and eventually she manages to pull him to her side. Her wife uses a variety of techniques to persuade Macbeth so that he murders King Duncan. She accuses Macbeth of being a coward and soft because he doesnt want to kill King Duncan and this has an effect on Macbeth and most her speeches that she says to Macbeth is totally the opposite of what people thinks of him, and therefore it makes Macbeth feel that what her wife is saying is right, and for Macbeth in order for him to prove that Lady Macbeth is wrong he must kill King Duncan. Eventually all that stirring up that her wife does to Macbeth has an huge effect, eventually, Macbeth decides to follow her instruction and do it because Macbeth wants to prove it wrong and therefore he wants to kill King Duncan. In act 2 scene 1,the scene opens with some casual conversation which tells us that its very dark, and that something bad is about to happen. The audience must be in a way of state like as if they are watching a very horror movie; William Shakespeare made this scene scary just to match up with the killing of the king. But at the beginning of this scene it starts off with Banquo and his son Fleance in the courtyard of Macbeths castle, and Fleance is carrying a torch in this scene. Banquo asks Fleance, How goes the night, boy? Hes not asking Fleance how hes doing; hes asking how late it is. Fleance hasnt heard a clock strike, but the moon is down, so it must be past midnight. Banquo then hands his sword to Fleance, who is apparently serving as his fathers squire. Banquo also gives Fleance something else, perhaps the belt and sheath for the sword. It appears that Banquo is getting ready to go to bed, and he remarks that Theres husbandry in heaven; / their candles are all out. Husbandry i s thriftiness; Banquo means that heaven has gone to bed, and has put out its candles for the night. The moon is down, the night is starless, and there are no street lights in Macbeths castle. In short, its darker than any dark most of us have ever seen. And within this dark is fear. Banquo is dead tired and feels as heavy as lead, but hes fighting sleep because hes afraid of his own thoughts or dreams. He asks the powers above to Restrain in me the cursed thoughts that nature / Gives way to in repose!, but we dont know exactly what thoughts hes afraid of. A little later he says that he has dreamed of the weird sisters, so maybe hes been thinking about their prophecies. Perhaps he fears that Macbeth is planning murder. Or he might fear his own thoughts about how he might become the father of kings. Or maybe hes just been having uncanny thoughts, such as seem to creep up on us in a very dark night, when every bush can be a bear. Whatever fear it is thats keeping Banquo awake, its also made him edgy. When he sees another torch, he takes his sword from Fleance and calls out Whos there?. Logically, he should have nothing to fear within the locked gates of Macbeths castle, but he still feels the need to have his sword ready, just in case. But the main factor of this scene is when Macbeth goes in to kill the king of Scotland, and it all starts off with him preparing everything for the kill, until when the bell is rang by lady Macbeth just to make clear that theres no one there in the castle that is awake apart from lady Macbeth and Macbeth himself. The audience at this point would be shocked at Macbeth because of the go along of Macbeth with Lady Macbeth; the audience would not be in favour with Macbeth due to going to kill the king. While Macbeth is getting ready to kill the king and is waiting for the thumbs up by his wife at his quiet and peaceful castle something appears in front of him. Macbeth says: Is this a dagger which I see before me, the handle toward my hand? Come, let me clutch thee. This conveys that Macbeth is standing in the corridor of his castle when suddenly he discovers the floating dagger which is in front of him, he is really confused and does not know what to do, he is talking to himself saying is it a false creation of the mind or is it related to the witches, Macbeth says: A dagger of the mind, a false creation, proceeding from the heat-oppressed brain?. The dagger seems to be showing Macbeth the path which he already is in he yet again talks to himself, he says: Thou marshallst me the way that I was going, and a instrument I was to use, the readers of this play would be saying that the floating dagger is from the evil wayward sisters and they are trying to push Macbeth into killing Duncan. But suddenly within seconds Macbeth looks above to see the dagger once more, he discovers that the dagger he saw earlier is not the same, he discovers that th e dagger has gouts of blood on, dipping away on the concrete floor, he says: I see thee still, and, on thy blade and dudgeon, gouts of blood, which was not so before. He follows the dagger into the hall way up the stairs leading him to the chamber of the king Duncan, where he lays in bed, with the drunken guards a sleep not knowing anything thats going on beside them. The bell of Macbeths house rang; giving Macbeth a signal from Lady Macbeth to let him know thats everything is fine. Macbeth says: I go, and it is done: the bell invites me. Hear it not, Duncan, for it is a knell that summons thee to heaven or hell, this is showing that Macbeth is ready to go and kill Duncan. Shakespeare wanted the audience to feel very sad and angry with Macbeth of what he has done in this scene and I think that this scene changed the opinions of readers likes of Macbeth to dislikes. In act 2 scene 2, Macbeth seems to find the killing regretful and bad. Ill go no more: I am afraid, to think what I have done: look ont again, I dare not. This suggests that Macbeth is a timid, terrified, angry, regretful, apologetic and guilty because he was forced and controlled and unwillingly murdered King Duncan. Look ont again, I dare not is suggesting that hes physically trying to force himself to flash back in his mind what happened but he cant because hes scared. Ill go no more: I am afraid, to think what I have done suggests that hes scared because he killed his sort of father King Duncan who he always honoured and respected, however he unwillingly he killed King Duncan and so Macbeths main aim would be to get revenge on his wife because Macbeth ended up with a lot of bad feelings and didnt want to murder King Duncan at first but he was forced to do it by Lady Macbeth and she tricked Macbeth by saying stuff like youre a coward and your weak so that Macbeth gets offended and carry out the murder. Shakespeares uses a variety of techniques. The letter I gets repeated 4 times. The purpose of this is to tell the readers how Macbeth is feeling and no one else, another of its purpose is to show that Macbeth is saying it which he is saying is more exact and that no one else is saying it. Another technique that Shakespeare uses is rhetorical question, the purpose of this is to make Macbeth think what he done and thing in which he couldve done to no do etc. The last technique that Shakespeare uses is opinion; this is a great way to let people see how Macbeth feels during that event. In Shakespeares time people were scared of witches and potions; nowadays people arent scared of witches so if it happened in a modern time people wouldnt be that scared whereas if it happened in Shakespeares time the audience would find it frightening. Appearance would have a difference people nowadays would were a robe and a wizard hat to represent that theyre witches which would make easy for the audience to identify them. In olden times they wouldnt look like this, their would be more like a tramp style, they would look ugly and dirty and it would be much harder to identify who they are, the audience would think that they are beggars and nothing else. The appearance of women also has a big difference nowadays women wears bikini, bras, and skirts whereas in Shakespeares time women wore gowns and dresses. Men would dress as women in Shakespeares time because there were no women actors because they were weak to make a suggestion whereas if it happened in a modern time there would be women actors and they would have great power. Also in Shakespeares time black magic and unusual form of magic e.g. potions, vials would be more commonly used whereas nowadays they are hardly used. The speeches would have a huge difference compared to Shakespeares time, they would use very classic words and they would speak formally in Shakespeares time would speak formally instead of slang whereas nowadays slang is more commonly used to get our message across. The use of Technology would also have a massive difference nowadays if it happened in a theatre there would be sound effects, smoke effects, and lightning effects and so on to keep spectators entertained also the performers would have a great advantage to get their message across because of loud voice due to microphone usage. The theatre would be performed live so that people can watch it. If it happened in Shakespeares time there would be no use of technology meaning that no sound effects would be used other than instruments, the audience in Shakespeares time would find i t very difficult on what the performers were saying because there would be no microphone to extend their voice and so the performers voice wouldnt be that loud, this would make the performers difficult to get their message across and also the spectators would find it hard to hear what they were saying. The acting would also have a major difference if it happened in a modern time the performers would use machine guns, laser weapons rifles etc. Whereas if it happened in Shakespeares time the performers would use swords, knifes, bows, magic etc. In conclusion of this play, I think that the play Macbeth written by William Shakespeare is one of the greatest tragic dramas the world has ever encountered. Macbeth is my favourite drama play of all time and another thing that is attracting the readers is the writers use of dramatic techniques to convey his character to the audience. I really like this play due to fascination of kings and queens and most of all the witches, I would recommend this play to other people who have not read it before, it is BRILLIANT! I think that the main cause for Macbeths actions inside the play is because of the witches who played an important role in the play to try and convince Macbeth that what the witches were telling, was the truth but also his driving ambition to become king had an effect on him because all he could think of is to become king and this driven him to the driving seat. But not only was his driving ambition of becoming king was the main cause for Macbeths actions, it was also his ve ry ambitious wife who controlled her husband into killing Duncan to become king, she had the main event in her hands and that is when lady Macbeth persuaded Macbeth to murder King Duncan. I also think that Macbeth was really brave to go along and kill Duncan, and to eventually become king but also I think that he was very stupid and gullible to actually do this because at the end of the play he dies in a painful death and that is because of his driving ambition of becoming king, due to his wife and mainly the witches. Although Macbeth was a good and a well honourable man at the beginning (for example, he was called Brave Macbeth), he made one big mistake that put him in the worst situation. Right at the beginning he was well respect and honoured by his surroundings. But at the end because he killed King Duncan because he got persuaded due to his ambition, as well as being persuaded to do so by his wife, at the end Macbeth became very disrespectful, and became very cruel because he murdered anyone surrounded by him and because of this he died in a painful death. Macbeth says I will not be afraid of death and bane, Till Birnam forest come to dunsinane. This suggests tha t Macbeth is not afraid to die, also hes saying that is England and that is Scotland and so come and get me, to the warriors. I would personally say that Macbeth is a coward because he unwillingly killed King Duncan and also because he had a free will, he couldve chose the option to reject and to not kill King Duncan. And even though Macbeth had a free choice he didnt reject Lady Macbeths instructions, so I believe he is a coward. I think that Macbeth had changed because practically he showed great respect and treated King Duncan as if its his own father and he had good views of him. But he changed because eventually because he murdered King Duncan cowardly because he was controlled by his wife to do so despite Macbeth didnt want to but he followed her instruction to murder King Duncan. He changed because he killed his own beloved King Duncan when he didnt want to; this also suggests that Lady Macbeth had influence on Macbeth and that Lady Macbeth is sly and cunning. Macbeth had great power in the background but he couldnt make use of it to reject what Lady Macbeth instructed him to do. Macbeth was weaker a nd didnt have the courage to fight or argue back with his wife. It also suggests that Macbeth was a coward because he obeyed Lady Macbeths rule when he didnt want to.