Are We Experiencing The 1984 - Free Essay Example

Sample details Pages: 3 Words: 910 Downloads: 5 Date added: 2019/04/10 Category Literature Essay Level High school Topics: 1984 Essay Did you like this example? In todays day in age, everything we do or say can be upload to the internet and seen by millions in minutes. The good and the bad is seen throughout the world once it is uploaded. Having many question their privacy in todays world. Don’t waste time! Our writers will create an original "Are We Experiencing The 1984?" essay for you Create order In the novel titled, 1984 by George Orwell the main character, Winston Smith along with the rest of the nation of Oceania are being watched through telescreens in hopes of preventing political rebellious and gaining power. Every step they take, even in the comfort of their own home, the government is watching. With the main goal of the Party to control every citizen of Oceania from their history to language. The Party even goes about and invents a new language that they come to call Newspeak. Through this new language the Party hopes of getting rid of all rebellious thoughts. Winston strongly dislikes the Party and purchases an illegal dairy in which he writes and his thoughts and his strong hate towards the Party, which thoughtcrime is said to be the worst crime of all according to the Party. He sneaks around and has affairs which is considered illegal with his co-worker, Julia. It does not stop there, Winston and Julia join a secret Brotherhood that works against the Party. As members of this secret organization they are given books to read that are banned. OBrien, who is secretly posing as member of the Brotherhood orders for Winston to be punished for his crimes. Winston was brainwashed and tortured until he no longer loved Julia and accepted the Party. In the United States today, the issue of privacy has rose much like it did in the novel, 1984 but our constitutional rights today have guaranteed us a free and democratic society. Oceania, a totalitarian society that was subservience was controlled in many possible of ways. The government controlled its people through a figure known as Big Brother, reminding citizens that Big Brother is always watching. Nobody knew who he was or what he looked like but were reminded of him through the poster around Oceania. All they do know is that everything they do or say, they are being watched and heard. Cameras are placed all around the town, children are turned into spies and taught to spy on their own parents, presence of the Thought police is seen at all time reading citizens minds. Although we do not live in a totalitarian society like Orwell describes, the world we live now can feel a lot like 1984. Everyone of us watches each other, from keeping track of their newest post on Facebook to seeing what they are doing on Snapchat. These social media accounts have allowed each and everyone of us show the world of our everyday move, much like Big Brother watched over his citizens. We have compromised our own privacy through the internet and social media applications without realizing we are losing a bit of our freedom. Winston writes in his diary, Freedom is the freedom to say that two plus two makes four(103). Due to Big Brother and the power the Party wanted, citizens along with Winson were not able to think or let alone challenge anything the Party believed in. Even tho they knew such answer like two plus two was four if Big Brother said it was five the answer was five and nobody could question it. Under the U.S Constitution we are granted that freedom today. The First Amendment gives each and every citizen, the freedom of speech which allows every citizen to think and feel the way they want about any subject. Under this amendment are also have the right to petition the government, something Winston could not due in Oceania. Another thing, the Party did to have total control over their citizens and the town of Oceania, was rewrite history. Big brother and the Party made sure that every record was falsified or destroyed and dates had been amended (195). Their goal was to rewrite history and make everyone believe that the Party has never been wrong and only write down what the government wanted people to remember. History has stopped. Nothing exists except an endless present in which the Party is always right (195). Today, we have laws that ensure this does not happen and history is not altered to fit the needs or wants of the government or officials. There is also rules and processes one must go to change certain things. For example, if one wants to change their name they would have to go through a process in which the local state has enforced. In California, one must go through the court fill out a petition. On the internet, today anyone can hack and change information on any website to make it benefit them and multiplate other to believing the same thing. Social media has restricted our freedom and allowed each and one of us to be Big Brother. Ultimately, under the United States Constitution our constitutional rights are assured in order to maintain a free and democratic society. As much as Winston Smith wanted to, he could not turn off his screen, but today we have the ability to turn it off and choose not too, exposing our privacy to millions across the world. Big Brother has created a totalitarianism society, but that does not have to be created in todays society with each and everyone of us invading ones privacy and watching each other.

Critical Success Factors - 944 Words

Quality is a very important factor in restaurants because a visit in a restaurant is usually something people do to enjoy rather something that is of vital importance. Even if the prices for the meals in a restaurant are low and the delivery times short this cannot compensate for poor quality of the food, specially also because this is a health aspect. This makes it necessary to implement a quality control system to ensure that the quality of the food is always on a high level. In a restaurant, there are 6 important areas which have to be considered. †¢ Accessibility, parking and surroundings †¢ Reception †¢ Kitchen cleanliness and utensils †¢ Safety measures †¢ Dining room †¢ Service Beside that, the good quality service in†¦show more content†¦The order is separate by type of material, some could be ordered in the city, and some are delivered from Thailand. The preparation is done in the morning. The preparation is completely made for they could be done instantly after the orders are made. Preparation table nears stove and fridges so it quite convenience. Front process (Service) An employee is always behind the cashier counter to do take orders and do the checking. Dish collecting is done by the employees to the kitchen. The table cleaning is done every time the customers leave a table. Back process Cooking is made to order, and done after an order is made. Dish collecting and washing is done as soon as the customers finish their meal for each table in dish washing machine. Waste managing is done twice a day, once after lunch, and once after dinner. Analysis So, the overall quality of the restaurant is good because of ‘Service’, ‘Accessibility, parking and surroundings’ and ‘Kitchen cleanliness and utensils’ factors in TQM. Analysis results are evident that the restaurant success mainly comes from those three factors. ‘Accessibility, parking and surroundings’ factor have the effect in making the restaurant success in preprocess stage, ‘Service’ factor play important role to the success of restaurant in front process and ‘Kitchen cleanliness and utensil’ factor has significant effect in back process. ‘Reception’, ‘Safety measures’ and ‘Dining room’Show MoreRelatedHow The Critical Success Factors1308 Words   |  6 PagesAnalyze how the Critical Success Factors (CSFs) apply to the facts of the case study. Provide examples to support your analysis For any corporate risk management program, there are a number of aspects whose absence indicates an increased possibility of failure for the risk management program and whose existence significantly increases the chance for success of the program (Hillson and Simon, 2012). 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Strengths, Weaknesses, Opportunities, and Threats e. None of the above Which of the following is a key external factor that should be taken into account by a corporate strategy? a. economic conditions b. political conditions c. legal environments d. competition e. financial resources All of these preconditions affect an operations management strategy except a. external

Paramount Theater and National Jazz Hall free essay sample

Mr. Rutland, a history professor at the University of Virginia, discovered that renovation plans for the city’s historic district excluded the Paramount Theatre, a local landmark. The Paramount was constructed in the 1930s and used as a performance center and later as a movie theater. It was closed in the 1970s and now was in danger of becoming dilapidated. Alarmed by the apparent lack of interest in saving the Paramount, Mr. Rutland began to look for opportunities to restore and eventually use the theatre. The most attractive option to him was to establish a jazz hall of fame that would use the theatre as a museum and performance center. Mr. Rutland mentioned his idea to several friends in Charlottesville. They shared his enthusiasm, and together they incorporated the National Jazz Hall of Fame and formed the board of directors in early 1983. The purpose of the NJHF was to establish and maintain a museum, archives, and concert center in Charlottesville to sponsor jazz festivals, workshops, and scholarships, and to promote other activities remembering great jazz artists, serving jazz enthusiasts, and educating the public on the important of jazz in American culture and history. We will write a custom essay sample on Paramount Theater and National Jazz Hall or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The NJHF has achieved moderate success locally but had not yet attracted national recognition. For instance, immediately after incorporation, the directors began their search for funds to save the Paramount and to establish the NJHF, and soon encountered two difficulties. Philanthropic organizations refused to make grants because no one on the board of directors had experience in a project like the NJHF. In addition, government agencies such as the National Endowment for the Arts and the National Endowment for the Humanities considered only organizations in operation for at least two years. However, some small contributions came from jazz enthusiasts who had read stories about the NJHF in Billboard, a music industry magazine. By mid-1983, the board of directors discovered that to save the Paramount at least $600,000 would be needed, a sum too large for them to consider. Despite these setbacks, Mr. Rutland and the other directors believed that the first year’s activities showed promise. However, the question remained on whether the Hall of Fame would succeed in Charlottesville due to location and other halls of fame. Mr. Rutland believed that a hall of fame could succeed in Charlottesville, though other cities might at first seem more appropriate. More than 500,000 tourists annually were attracted to Charlottesville to visit the other attractions. The more prominent halls of fame in the U. S. were the Baseball, the Professional Football, the College Football, and the Country Music halls of fame. Mr. Rutland was especially interested in The Country Music Hall of Fame because of similarities between country music and jazz. To determine how much support existed nationally, what services the NJHF should provide and for whom, and what the NJHF should charge for those services; Mr. Rutland engaged an independent consultant to conduct two surveys: the first was a national survey and the second a tourist survey. Based on the information provided from the surveys, the consultant recommended: 1. Launch a direct mail campaign to the 100,000 people on the Smithsonian jazz mailing list. The focus of the mailing should be an appeal by a jazz great such as Benny Goodman to become a Founding Sponsor of the NJHF. He estimated that the cost of the campaign would range between $25,000 and $30,000; however, with an average contribution of $25. 00 per respondent, a response rate of only 2% would allow the NJHF to break even. 2. Appoint a full-time executive director with any funds exceeding the cost of the mailing. The principle responsibilities of the executive director would be to organize and coordinate fundraising activities, to establish a performance center and museum, and to coordinate the collection of memorabilia and other artifacts. 3. Promote the National Jazz Hall of Fame at strategic locations around Charlottesville to attract tourists and other visitors. He calculated that 50,000 tourists annually at $3. 00 each would provide sufficient funds to operate and maintain the National Jazz Hall of Fame. The consultant also identified what he considered the critical elements for his plan’s success. First, the NJHF should be professional in all of its services and communications to jazz enthusiasts. Second, the executive director should have prior experience in both fundraising and direct mail; he should have a commitment to and love for jazz, as well as administrative skill and creativity. Third, the National Jazz Hall of Fame should communicate frequently with Founding Sponsors to keep their interest and excitement alive. Finally, to ensure the enthusiastic cooperation of city officials, local merchants, and the Charlottesville community, he thought that more local prominence for the National Jazz Hall of fame would prove indispensable.

Reflection of Consultancy Project

This document has been created to acknowledge the completion of the project, which focused on brand development opportunities and alternative market strategies for the national banjo manufacturing company. The project specifically targeted its subsidiary. It is a premium quality British manufacturer. Its brand name is known as the ‘The Shackleton Brand.Advertising We will write a custom essay sample on Reflection of Consultancy Project specifically for you for only $16.05 $11/page Learn More Following a brief summary of the company and its key strategic objectives, we presented the findings on the current consumer expectations and potential customer groups in the ‘Market Survey Results’. Short term, medium term and long term goals were presented with the support of ‘The Future Timeline’ and ‘The Model of Strategic Growth’ for ‘The Shackleton Brand’. I applied the Customers Focus and Innovation Mod ule when I used the 7P’s for marketing. It was the main part my allotment in the project with regard to ‘The Shackleton Brand’ development. My contributions to the team included developing possible brand images and slogans for the company. I used the two modules that I took in the MBA, which include the Brand Now Module and the Consumer Brand Module. Literature Review Theoretically, the concept of reflection was initially proposed by John Dewey when presented an approach of thinking about the experiences one has undergone in practice. According to Dewey (Redmond 2003, p. 9), the process of reflection is able to make an individual understand the reasons and causes behind the outcomes that were once considered unclear and unsettled. Dewey held that the higher-order practice could be achieved by integrating theoretical ideas with observations derived from experience.  The model of reflection was built from the accumulation of thought emerging from several authors. The concept of reflection was developed further through Mezirow’s seven levels of critical reflection. Mezirow’s seven steps start with the creation of awareness about what is happening and conducted through observation (Redmond 2003, p. 16). It is followed by feelings about what one perceives in the occurrences of taking action. The third step is evaluating whether the feelings and perceptions are objectively aligned with reality. The fourth step involves evaluating the usefulness of values associated with different perceptions of the experience. The first four levels deal with consciousness of action, outcomes, and feelings. From the fifth to the seventh level, they deal with aligning the concepts used in learning with the understanding of outcomes.Advertising Looking for essay on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More Redmond (2003, p. 16) refers to the process as meta-learning. In the fifth leve l, the learner judges the adequacy of the explanations and values found in the fourth level. In the sixth level, the learner assesses how he has used intuition in the areas that provide inadequate information. In the seventh level, the learner identifies the influence of cultural, psychological, and social pressures on his/her judgment (Redmond 2003, p. 17). The process helps the learner to judge the objectivity of his/her judgment.  The concept of reflection has also been developed through the works of other authors such as Freire, Brookfield, Habernas, and Schà ¶n. Most of the steps involved in the reflection process are repeated by different authors. Brookfield has outlined five levels that cover the seven levels described by Mezirow (Redmond 2003, p. 21). Schà ¶n’s process of reflective practice describes six levels of carrying out the reflection process (Redmond 2003, p. 37). There is a higher form of similarity of the steps outlined by different authors. I feel that identifying the surprise result is important because it is the essence of experience. Schà ¶n’s reflection process highlights the need to identify the surprise result (Redmond 2003, p. 37). That which does not align itself with theory should be studied repeatedly to find ways of developing a strategy on how to respond to it when it occurs another time. Schà ¶n’s fifth step involves inventing a strategy that will help the practitioner to deal with the surprise outcome if it happens again. In the sixth step, known as reflective practice, the practitioner tries out the new strategy (Redmond 2003, p. 37). I feel that Schà ¶n’s process offers the learner an opportunity to find out whether outcomes match theoretical models. Whether they match or not, they offer the learner an opportunity to form a strategy to deal with similar situations in the real business environment. According to Schà ¶n (Redmond 2003, p. 34), a learner was supposed to learn by working side b y side with the practitioner and reflecting on his/her experiences. In the case of modern learning, most of the learning process occurs in the classroom in the form of theoretical models that simplify evaluations. I consider a case like this one important in developing a strategy to deal with a real business consultancy process.  I find that the Gibbs’ Reflective Cycle is simplistic in understanding the stages that a learner undergoes in the reflective process. It was developed by Graham Gibbs in 1988 (Moon 2013, p. 73). It is considered an extension from David Kolb’s four stages of carrying out the reflection process created in 1984.Advertising We will write a custom essay sample on Reflection of Consultancy Project specifically for you for only $16.05 $11/page Learn More I noted that some of the stages outlined in the Gibbs’ Reflective Cycle are similar to the ones described by the other authors. Gibbs discussed six stages that simplify the reflection process for the learner. In this paper, I have used the Gibbs’ Reflective Cycle as a requirement as well as for its simplicity. I have also tried to align the stages I underwent in completing the project to the Fisher’s Transition Curve. Fisher’s Transition Curve was first presented to the 10th International Personal Construct Congress held in Berlin, in 1999 (Amory 2011, p. 277). I found out that Fisher’s Curve is appropriate to match my feelings with theory at different stages of the project. It is effective, especially when trying to do something for the first time. I experienced anxiety because I considered the national banjo manufacturing company a large client. Probably, it has received better reports from more experienced consultants than us. The feelings changed after meeting the client because they expressed that they had great expectation on our findings and recommendations. They did not perceive us as inexperienced rathe r than a group that can offer new findings and recommendations. In carrying out the market survey, I experienced the feeling of a threat. My knowledge was that the market survey requires a lot of resources in terms of statistical skills and funds. For a more complicated study, we would have needed to reach a certain level of respondents to be considered of statistical significance. My stage of gradual acceptance occurred when we decided to work out with data that we were able to collect. I felt that every voice derived from the customer matters, even if it is not geographically distributed. It may turn out to be a reflection on most areas. I will have the ‘moving forward’ feeling in case I am required to complete a similar project. Description of events One of the important events was project planning. The team agreed to document a considerable amount of words every week to avoid the problem of lateness in completing and submitting the report. The final compilation of t he report was made from the pieces of material that were created during the previous weeks. Another advantage of documenting pieces in the week in which they occur is that memories are clearer when they are documented in a period not longer from the occurrence of the events. However, reflection requires someone to take time away from the events. The combination of the two considerations helped us to have facts the way they had happened as well as allowing us time to separate from events in order to carry out an objective reflection of outcomes and expectations.Advertising Looking for essay on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More In recognizing the strengths and weaknesses of our team members, we Z accepted the role of assisting Daisy. Daisy had the problem of creating her part of the report. Z revised all of Daisy’s part in depth with regard to the language problem. Daisy had a weakness in expressing her thoughts. In this part, I realized that project planning and recognizing constraints to project completion are essential for a successful project completion. I consider the project successful because it was completed within the schedule, the quality was verified as good, and the cost was minimal. The main event in the project was the market survey, which we conducted in the city centre. I learnt how to approach people, who I was meeting for the first time. There were two options which we could have used to form groups for the survey. In one, we could have divided ourselves into two groups and go to different areas of the city. In the other option, we could have worked as a single group and choose dif ferent spots in the city at different times of the day. In these approaches, we wanted to increase the number of people who accepted to become respondents to our survey. Increasing the size of a group increases credibility, but it reduces the speed of conducting the survey. In order to balance the trade-off between credibility and speed of completion, we choose to conduct the survey as two groups in different parts of the city at different times of the day. I realized that there was a challenge in this event when a considerable number of people refused to take part in the survey as respondents. A good introduction with a new respondent increased the chance of conducting a good survey. I resolved to encourage the team to recognize that the market survey is the most important part of our project. I made them understand that different people have different reasons for refusing to be interviewed or to fill-in a questionnaire. They could be in a hurry. Others could perceive that the ques tionnaire is too long for their valuable time. We had to review reasons on why people could refuse to be interviewed. We resolved to consider the fraction of the sample that accepted to be our respondents. We considered the data collection process a success provided that those who accepted were a good fraction of the total number of those who were requested. The team tried to do this task perfectly by asking more than 1000 people in the market using the face to face data collection method. Each member on the team asked more than 200 people. The team got favorable responses from around 200 people. Data from more than 160 respondents were valuable to the project. In solving the challenge, we had to put ourselves in the shoes of the consumer and to answer how the survey would be important to the consumer. The first thing after introducing ourselves to the consumer is that they ask themselves how the survey will be beneficial to them. We had to develop a favorable response to the questi on to increase the number of people accepting to take part in the survey. We used a common response where we replied that the company was seeking to increase the standards of customer service and its product based on the views of the consumer. The consumer usually asks the question internally. As a result, it is necessary to give out the benefits of the survey to the consumer immediately after the introduction without expecting them to ask the question aloud. When we went to the streets to find out about the popularity of the brand, we realized that we had to recognize the target market. In other words, we could obtain a skewed result if we targeted a group different from the brand’s market niche. Our best strategy was to seek potential customer areas, such as streets aligned with pubs, studios, and other entertainment-related spots. We also sought the opinion of the general public to enable us to find out if there was a difference in perception between the sophisticated cust omers, who are more informed about musical instruments, and those who rely on general knowledge. Feelings I felt anxious as we started because I had to learn that people will respond differently to the same situation based on their interpersonal skills, knowledge, experience, and social and cultural background. One of my experiences is to try and understand what makes team members act differently to the same situation. I formed an opinion of working in a team. I have to accept that my ideas are not always superior. I have come to understand that I have a superior perception of my own abilities. I also learnt my nervousness when we conducted the market survey. I realized that my weaknesses in some areas were being reinforced by the strength of others in the field. I believed my analysis skills were superior. I came to realize that as a team sometimes you have to allow the other team members’ idea to be tried out, even when you think you have better ideas. Members democraticall y agreed on the best approaches and ideas.  In the market survey, I felt that we had inadequate resources to carry out a meaningful survey. Our numbers as a group were few and we did not have the ability to carry out interviews to cover a large geographical area. I knew that if the data had to be tested statistically there was needed to find out the influence of demographic factors that affect consumer behavior such as age, and consumer sophistication. A more complicated form of survey should seek to analyze the individual and environmental determinants of consumer decision-making as discussed in the Consumer Brand Behaviour Module. The consideration of carrying out a survey that accurately captures the determinants of consumer decision-making appeared very extensive to me before we started planning for the survey. I felt relieved when the group resolved to base the study of a few factors.  The effect of working as groups during data collection helped me to reduce the anxiety of approaching people who are not known to me. As a marketer and a student in the business field, I felt that I must get used to approaching new people by controlling my anxiety. I believe that the entire team had a good experience with the market survey, which was the main part of our project. It was a good opportunity to improve our interpersonal skills by interacting with other people directly. Conducting the survey gave us useful experience in dealing with customers in the future. The market survey also contributed to establishing a good project environment, as the experience helped us to understand the situation better. It enabled us to develop better relationships in the team and to understand the customer.  I advised Daisy to ensure that the company’s future value chain was clearly presented in the final report. I also supported Linz by editing the work after completing the design. I felt that as a team we had to succeed by supporting each other. There was the need to create balance to avoid covering tasks that were assigned to others. However, we needed to complement each other with our strengths in areas of our weakness.  Beyazit was very supportive and contributed numerous creative ideas to the project team. I was actually a little worried about him at the beginning of the project because of my previous experience with him in another project. Later, I realized that Z is a hardworking person to have as a team member. I am certain that he was not the problem in the previous project. He supported the team by coordinating meetings with the client and the mentor. He also did a very good job of revising the entire report in a short amount of time. It felt good to acknowledge the good work that every member of the team contributed towards the successful completion of the project. Acknowledgments should follow the completion of every task that forms part of the whole project. Members needed encouragement on a daily basis. Evaluation and analysis Dai sy made a good contribution to the team, despite having communication problems. She came up with several good ideas for the project team, such as the CSR and value chain components. The most important thing was that she was very considerate to everyone. I believe that she did her best to produce good work for the team. In return, the team accepted her and was generally happy with her efforts. Si Lin was the most creative member of the team. She is a hard-working person and has a good personality that makes you want to work with her again. She provided the project with good branding ideas, which was the main part of our project. I also really appreciated her efforts in designing the whole report. I regard her as the main individual who helped us deliver a high-quality work to the client.  With regard to my experience on the project, it was a good opportunity to improve my skills in working as a team and with different cultures. In addition, I improved my time management skills by r especting the other team members’ time and completing the work on time. I also supported the team by contributing creative ideas; for example, I gave Z an idea for the Product Life Cycle Model. From it, he was able to draw the continuous life cycle by providing new versions of the product.  I believed that everyone on the team had different capabilities and that each individual on the team needed to put in the same amount of effort into the project. Based on that view, I think that everyone on the team should receive the same recognition because the best project outcome was actually the result of a well-coordinated teamwork.  In analyzing separate parts of the project, I will start by a reflection on the market strategy that we provided for the client. We used the competitive advantage theory, where we examined whether the firm could pursue a low-cost advantage, differentiation advantage, or combinations of low-cost and differentiation. The combinations commonly form the five generic competitive strategies. The low-cost strategy and the differentiation strategy are evaluated in line with the value chain analysis. The firm offers superior products and it was appropriate to recommend ‘differentiation with low-cost advantage’ as a long-term competitive strategy. Our first process was to check if the brand has applied the concepts discussed in theory. Most managers are aware of the theoretical concepts and may apply them. However, they need to be reconsidered from time to time for the firm to incorporate best practices that are emerging in the industry. Some of the best practices may emerge from a different industry or sector. For example, in the automotive industry, Toyota emerged with a reduced setup time and reduced inventory that enabled it to gain a ‘differentiated low-cost’ competitive advantage. The JIT system has been adopted by firms that are not found in the automotive industry. Our first step was to investigate wheth er all relevant best practices have been applied. There were areas where the firm left out a best practice because it sought to control costs. In such areas, we weighed and evaluated the impact of the decision to the customers and the subsidiary’s revenue.  When we looked at differentiation, the brand has done a good job by allowing customized banjos. For example, the banjos can be made available in different colors and varieties, such as the Banjitar. It also offered products that supported its core business, such as The Shackleton’s mugs, sweaters, and beer. We suggested that the brand could subsidize some of the supporting products that appear as an alternative to promotions. A product such as a sweater would appear closer to the people when worn by someone in a group or a crowd. It would stay longer in the minds of the people who see it than a television advert. However, it would reach fewer people. Support products have to be identified with a distinction of qua lity and be relatively low-priced. At that point, it was important to estimate the effectiveness of the product differentiation strategy used by the brand. I recognized diagnosis as a part of the consultancy process. The Product Life Cycle Model enabled us to identify whether the brand should expect a high growth rate in sales or a reduction. The brand follows the organic growth model. An expected reduction would mean that the brand needs to re-energize, which can be done by reducing production costs to lower product prices. It may also mean stopping the production of non-essential products and focusing on those that generate considerable amount of revenue. In choosing products to focus on, the brand should choose products that offer a competitive advantage to the brand. The banjo product life cannot be considered a mature product, even though it has stayed on the market for a long time. A mature product should expect a decline in sales after a period of great popularity. I felt tha t the ‘The Shackleton Brand’ had not reached its period of great popularity and increased profitability, which invites new entrants and intense rivalry from other firms. In the brand development, I realized that the brand is mainly recognized for its quality products supported with a several years of warranty for customers. They are also recognized for being British-made products. We asked ourselves about the perception that the brand wanted to last longer in the mind of the customer. As described in the Enterprise Cultural Heritage theory, a better approach is to choose what the customers selected as the most outstanding factor in The Shackleton’s banjo products. We had already listed several factors that we thought were outstanding, such as being British-made. We knew customers could pay a premium price for banjos manufactured in the UK rather than those from emerging economies that rely on low labor cost. Another aspect is their durability, which is part of th eir guaranteed quality. We had to list several factors and leave out an open point for any other factor that the customer feels is outstanding about The Shackleton’s banjos.  When we looked at the 7Ps of marketing, we realized that the brand had done well with the product, price, people, process, and place. However, firms cannot remain static on price because competitors always try to reduce the price. It is also the most visible part of gaining a competitive advantage. The brand could increase visibility by enhancing its physical evidence. It could partner with firms in the entertainment industry to feature in the most elegant entertainment scenes in the country. People are likely to associate elegance with the highest standard of quality. I recognized value chain analysis as an important tool in identifying areas for improvement that may provide the brand with a competitive advantage. In general, models enabled us to make a quick assessment of the situation. We were left with adequate time to focus on creative developments because the models had enabled us to sort out potential areas of weaknesses in a short time. We also made use of the consultancy process. Our strategy was to highlight alternatives and allow the managers of the brand select the best options. In areas where they had applied similar alternatives, we had to go back to investigate and assess their effectiveness to the brand. The consultancy process requires that we leave the client with the ability to continue without us, but also creates space for our future involvement if the need arises. Conclusion and Action Plan From the experience, I realized that people have different capabilities. Working together as a team, it was necessary to identify the strengths and weaknesses of individual members early to use it for the benefit of the team. It would have been a bad experience if we were to give a team member with a weak statistical background the role of leading the market survey. We ne eded one of us to guide us in designing the questionnaire and what to look for in the answers that we collected. Daisy was appreciated, despite having a weakness in communication, because she had areas that she performed well. I realize that a team can perform better when members are able to align themselves with their strengths in each task. For example, Daisy would have a problem with interviewing an individual with great language capabilities. On the other hand, she provided great ideas that helped the group in deciding what to look for in the survey. I have learnt that what actually matters is the team members’ genuine efforts in making the team successful. I learnt that I should not use prejudgment in my perception about my team members. In the future, I will treat each task as a separate challenge to reconsider the strengths and weaknesses of team members. For example, my previous experience with Beyazit made me to consider him as a point of weakness in the team. The pe rception changed once we started carrying out different tasks and assigning each other sections of the new project for leadership. I felt anxious when we started collecting data in the survey, but the presence of team members assured me that my weaknesses are covered. It helped me to feel confident in approaching new respondents. The most important point is managing differences in personality and abilities for the greater good of team performance.  In the market survey, I realized that statistics is an important topic in business similar to other subjects. I have always overlooked statistics in business studies, as a student. I need to do more by myself to increase my abilities in applying statistical tools to collect meaningful data. Some of the data collected may not reflect the population because the data collection method is not statistical. Usually, I expect a survey to use more resources than we employed. The most important resource is statistical skills. I have realized tha t models present a simpler way of assessing the brand strengths, weakness, opportunities, and threats. However, models are easily imitated by rivals. As part of the team, I felt that systemic thinking may be one of the tools for us to use in developing recommendations. It is possible to emerge with something new that may make the brand the industry leader in something uniquely applied. I also realized that using models sometimes give an indication that everything has been done in the right manner. In that case, I should look at what can be continuously improved over time. Continuous improvement provides a way of gaining competitive advantage by making small improvements that gradually accumulate into a greater advantage. Another alternative that I will start with as a consultant is benchmarking. I will check what competitors are doing that makes them succeed. If they are weaker, it will be effective to understand how they do it, so that I can tell my client to avoid taking a similar approach. Beating rivals first requires that you reach the benchmark, before you seek to exceed that which is already in practice by others. The challenge found in benchmarking is that detailed information about competitors is usually inaccessible. It creates a need to imagine the linkage between what can be seen and what cannot be accessed. In the future, I will need to make estimates and probable alternatives that competitors have been using in areas that they have excelled. I will also need to identify what makes others fail in the industry. Sometimes firms have a customer focus mentality, but they fail to recognize that one of the 7Ps refers to its employees. Motivating employees works for the good of the customer. In a rapidly changing business environment, competitors quickly adopt the best practices. Satisfying the customer does not end only what they can be seen. As a consultant, I should seek to identify the latent need of the customer. It is described as something that th e customer would want done, but they think it is not achievable at the time. Surpassing the customers’ expectation has become the new form of customer satisfaction. A better alternative to assessing our project is that it should be rated against the work done by a consultant for the same brand. Expert judgment on our work is necessary because clients may have less technical knowledge or are more demanding. We could be assessed more strictly against a benchmark set by an existing consultant without realizing that we employed different levels of resources.  In making recommendations, I realized that the client will be interested in our alternatives only if they do not increase his cost or when they actually reduce his costs. If they reduce his costs, they have to be those which will not compromise employee satisfaction and customer satisfaction.   Sometimes customer satisfaction is based on a trade-off between the quality and the price. More differentiation helps to satisfy customers with different perceptions and expectations about quality and the price. Some care only about functionality at a lower price. Others are willing to pay a premium price for customized products. As a consultant, I need to identify who the firm targets by its product in order to carry out a good analysis and make effective recommendations. Sometimes, the firm can increase its revenues by expanding the target groups. Reference List Amory, D 2011, Essential knowledge for personal coaches, Lulu Press, Raleigh. Moon, J 2013, Reflection in learning and professional development: theory and practice, Routledge, New York. Redmond, B 2003, Reflection in action: developing reflective practice in health and social services, Ashgate Publishing, Burlington. This essay on Reflection of Consultancy Project was written and submitted by user Bradley Compton to help you with your own studies. 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